Auto Autonomy

Consumers search for digital aids when purchasing vehicles

Implications - The Internet has allowed consumers to be more well-informed than ever when it comes to making big purchasing decisions. As a result, the automotive sector is working with, rather than against, the changing tide of retail. By implementing online and digital platforms into the purchasing process, auto companies are not only recognizing that consumers are more knowledgeable, but also working towards making them more autonomous.
SCORE: 3.8
Mild Top 4 Examples: 3,169 Total Clicks Jan 15 - Jul 15
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Consumer Insight Topics: TechMarketingAutosInteractive
Automotive Sales Beacons - Ford is Revving Up Its Retail Sales Technology with Beacons
SCORE: 5.3
Warm 902 Clicks Pub: Jul 2, 15
Automotive Sales Beacons
Ford is Revving Up Its Retail Sales Technology with Beacons
Aiming to make the most of emerging sales technology, Ford dealers will soon be experimenting with beacons to sell cars. This would mean that the same technology that’s employed now to track... [More]
Live Vehicle Builders - ZeroLight's Car Configurator Revolutionizes the Auto Purchasing Process
SCORE: 4
Mild 1,154 Clicks Pub: Jul 3, 15
Live Vehicle Builders
ZeroLight's Car Configurator Revolutionizes the Auto Purchasing Process
Realizing that the cars that consumers see on the floor of a dealership are not the same vehicles that they will end up buying, ZeroLight set out to create a car configurator that would... [More]
Auto Buyer E-Commerce - Autohome is China's Leading Car Consumer Website
SCORE: 3
Untested 758 Clicks Pub: Jan 26, 15
Auto Buyer E-Commerce
Autohome is China's Leading Car Consumer Website
While online shopping may be all the rage when finding clothing or smartphone deals, it isn’t nearly as common when shopping for a car. While many North American consumers don’t trust a... [More]
Automotive Web Shops - Rockar Hyundai Makes Buying a Car as Easy as Online Shopping
SCORE: 2.2
Untested 355 Clicks Pub: Jan 26, 15
Automotive Web Shops
Rockar Hyundai Makes Buying a Car as Easy as Online Shopping
For many people, venturing to a dealership can be an experience that’s time consuming and stressful—but Rockar Hyundai is a system that brings the ease of online shopping to the traditional... [More]