Consumers swap meat with superfood for the main course
Implications - Vegan and vegetarian lifestyles are gaining traction as consumers' interest in health and wellness continues to grow. No longer just a side dish, vegetables, especially those of the superfood variety, have replaced meat as the main protein in a meal. Whether or not consumers have fully adopted a meatless diet, they are more willing to cut meat out of the equation, especially in favor of healthier alternatives.
Workshop Question - How can your brand adapt to changing purchasing habits within its more traditional offerings?
Trend Themes
1. Rise in Popularity of Plant-based Diets - Consumers are turning towards plant-based diets for health and environmental reasons, leading to the popularity of meatless substitutes and meat-alternative meals.
2. Growing Interest in Superfoods - As consumers prioritize health and wellness, there is a growing interest in superfoods. Non-traditional ingredients like lentils and cauliflower are being used in place of meat in main course meals.
3. Increased Experimentation with Food - Chefs and bloggers are constantly experimenting with traditional dishes, creating new and innovative meatless recipes that deliver the same taste and familiarity of meat dishes.
Industry Implications
1. Food and Beverage - Food and beverage companies can innovate by introducing plant-based alternatives and superfood ingredients to their products.
2. Health and Wellness - The popularity of superfoods and plant-based diets present opportunities for businesses that create health and wellness products.
3. Hospitality - Restaurants and hotels can cater to the growing customer demand for meatless and plant-based options by introducing innovative meatless recipes to their menus.
