Approachable Automotive

The automotive industry aims to be more consumer-friendly

Implications - Purchasing a car can be a daunting process, a fact that automotive retailers and dealerships know very well. In an attempt to come across as less intimidating, many auto companies are taking steps such as downsizing facilities or offering alternate forms of communication to consumers. By instilling confidence in the consumer, these measures make the purchasing process easier for all.
SCORE: 5
Mild Top 4 Examples: 7,174 Total Clicks Jul 15 - Jul 15
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Comfortable Auto Shops - Sonic Automotive Shows Off All Its Used Cars with Immersive Technology
SCORE: 6.4
Warm 2,085 Clicks Pub: Jul 3, 15
Comfortable Auto Shops
Sonic Automotive Shows Off All Its Used Cars with Immersive Technology
Sonic Automotive’s EchoPark store is a “used-only car dealership” that is surrounded by shops and restaurants, rather than being located in a remote auto mall. The dealership’... [More]
Pop-Up Seaside Dealerships - Tesla's Temporary Car Store Travels to Luxurious Summer Resorts
SCORE: 6.2
Warm 3,657 Clicks Pub: Jul 3, 15
Pop-Up Seaside Dealerships
Tesla's Temporary Car Store Travels to Luxurious Summer Resorts
Knowing that pop-up shops are one of the most popular ways to reach new and prospective customers at the moment, Tesla Motors brought a car store to the beach. Tesla’s Model S electric car is... [More]
Boutique Automotive Shops - Cadillac Plans to Open 700 Dedicated Small Auto Shops
SCORE: 3.7
Mild 893 Clicks Pub: Jul 3, 15
Boutique Automotive Shops
Cadillac Plans to Open 700 Dedicated Small Auto Shops
With changes to the brand’s headquarters, a new naming scheme and the announcement of small auto shops at both the Washington Auto Show and the NADA dealers’ convention, Johan de... [More]
Dealership Messaging Services - Go Auto Uses Text Messaging to Make Interactions Stress-Free
SCORE: 3.5
Untested 539 Clicks Pub: Jul 3, 15
Dealership Messaging Services
Go Auto Uses Text Messaging to Make Interactions Stress-Free
Go Auto is an Edmonton-based automotive dealer that’s using text messages to make the process of researching, testing or buying a new car less intimidating. The auto dealer is doing this with... [More]