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Score: 5.8
This Month and Mild Top 4 Examples: 1,900 Total Clicks Date Range: Mar 14 - Aug 15
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Targeting business travelers, airlines cater to on-the-go worker needs
Implications - The coveted business traveler comes with specific needs, and airlines are meeting these specifications with products and services accommodating busy work schedules while in transit. While this increases the likelihood of developing loyal customers, this professional shift is also a part of a more comprehensive push to serve the needs of constantly connected consumers. [More]
Score: 5.4
This Quarter and Mild Top 4 Examples: 1,822 Total Clicks Date Range: Jan 15 - Jul 15
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Consumers search for digital aids when purchasing vehicles
Implications - The Internet has allowed consumers to be more well-informed than ever when it comes to making big purchasing decisions. As a result, the automotive sector is working with, rather than against, the changing tide of retail. By implementing online and digital platforms into the purchasing process, auto companies are not only recognizing that consumers are more knowledgeable, but also working towards making them more autonomous. [More]
Filed in: Autos
Score: 6.6
This Quarter and Warm Top 4 Examples: 2,461 Total Clicks Date Range: Jul 15 - Jul 15
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The automotive industry aims to be more consumer-friendly
Implications - Purchasing a car can be a daunting process, a fact that automotive retailers and dealerships know very well. In an attempt to come across as less intimidating, many auto companies are taking steps such as downsizing facilities or offering alternate forms of communication to consumers. By instilling confidence in the consumer, these measures make the purchasing process easier for all. [More]
Score: 7.3
This Year and Warm Top 4 Examples: 32,969 Total Clicks Date Range: Jun 13 - May 15
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Aerospace companies release products with environmentally conscious features
Implications - Companies with aerospace expertise are releasing and developing products that deliver top of the line designs with environmentally conscious elements. This movement is consistent with the growing importance of green mandates among diverse industries appealing to today's informed, socially aware consumer. [More]
Score: 4.8
This Year and Mild Top 4 Examples: 1,362 Total Clicks Date Range: May 14 - May 15
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Companies move into space travel for consumers looking to experience the cosmos
Implications - By going literally above and beyond earthly sightseeing, voyages to outer space appeal to the consumer who is seeking the ultimate form of escape that goes beyond any obscure earthly location or interesting piece of entertainment. This ultra-escapism is especially attractive in the information age, where virtually all information is accessible through one click, and true escape is becoming increasingly rare. [More]
Filed in: Autos
Trend Hunter Services
Score: 7.5
This Year and Warm Top 4 Examples: 30,071 Total Clicks Date Range: Apr 14 - May 15
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Companies release mobile transportation concepts for hyper-specific activities
Implications - Brands are releasing products that combine mobile design with functionality, which serve the lifestyle needs of contemporary consumers often engaged in atypical activities. This shift is especially relevant to companies targeting consumers in search of custom automobiles suited to specific settings. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 97,474 Total Clicks Date Range: Jan 14 - May 15
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Automobile trailers receive a update with unexpected added functions
Implications - Seeking to heighten on-the-road experiences, drivers are seeking out trailers that provide more than just extra space and storage. Doubling as portable saunas, kitchens and even living spaces, these automobile attachments give travelers the chance to not only enjoy comforts of home, but also elevate the travel experiences with specialized forms of entertainment. [More]
Filed in: Autos
Score: 6.5
This Year and Mild Top 4 Examples: 13,048 Total Clicks Date Range: Aug 14 - May 15
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Consumers search for ways to maximize their security while in transit
Implications - Products geared towards making both everyday commuting and out-of-town travel safer are on the rise as consumers become more aware of possible risk. By investing in preventative measures to scan for potential threats, consumers are not only alleviating the stresses associated with travel, but also becoming more proactive about ensuring their overall security while on-the-go. [More]
Score: 4.9
This Year and Mild Top 4 Examples: 4,170 Total Clicks Date Range: Mar 15 - Mar 15
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Heightening consumer experiences, auto services integrate unexpected features
Implications - Altering consumer perceptions of routine tasks like auto maintenance, car services are turning to unconventional features to add excitement to the process. Combining traditional services like car washes and garages with spas and restaurants, retailers are seeking to not only make the maintenance process more entertaining, but also change the way consumers go about their routines. [More]
Score: 7.7
This Year and Hot Top 4 Examples: 24,483 Total Clicks Date Range: Sep 13 - Feb 15
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Maintaining a social connection, commuters opt for digitally connected bikes
Implications - Adding a social element to getting around, brands are turning to digital enhancements to make things like bicycles more attractive to the average consumer. Allowing riders to connect their mobile phones and social media accounts, these designs are showcasing the need for social interaction even among more solitary, outdoor activities. [More]