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Score: 7.2
This Quarter and Warm Top 4 Examples: 7,678 Total Clicks Date Range: Oct 15 - Jul 16
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Car companies push lifestyle branding through unexpected collaborations
Implications - Efforts to keep consumers -- specifically Millennials -- interested in purchasing vehicles in the face of economic hardship and environmental concerns are beginning to skew toward co-branding. Aligning with brands outside of the auto industry positions a vehicle as less of a rite of passage, and more a piece of a curated lifestyle, proving the power of personal brand. [More]
Filed in: Autos
Score: 6.3
This Quarter and Mild Top 5 Examples: 3,949 Total Clicks Date Range: Nov 15 - Jul 16
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Autos shift to accommodate big city living
Implications - A challenge those in the auto industry are currently facing is boosting car ownership in metropolitan areas. As a result, specialty automobiles and car-related services specifically for city dwellers is observed. This becomes all the more important when one considers that Millennials -- large in numbers and just entering the age of disposable income -- tend to skew more toward city living. [More]
Score: 5.7
This Year and Mild Top 4 Examples: 5,529 Total Clicks Date Range: Sep 14 - May 16
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Air-fueled autos usher in the new age of energy
Implications - Electric vehicles have officially hit the mainstream, opening doors for new approaches to alternative energy in the auto space. One emerging technology is hydrogen and steam-based fuel. Though safe emission and sustainability is a factor in the technology's rising popularity, this also represents a consumer desire for constant moral progress from oneself and from brands. [More]
Filed in: AutosEco
Score: 8.3
This Year and Hot Top 5 Examples: 23,929 Total Clicks Date Range: Jan 16 - May 16
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Motion-fueled energy is becoming more widely accepted
Implications - Green thinking is becoming more popular as globally-minded Millennials reach adult age and ex-hippie Boomers reach peek disposable income. As a result, alternative forms of energy, such as kinetic energy, are becoming more widely accepted. The integration of sustainability in everyday life shows that "going green" is no longer niche. [More]
Filed in: AutosEco
Score: 6.2
This Year and Warm Top 4 Examples: 1,670 Total Clicks Date Range: Jul 15 - May 16
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Auto brands become a part of the sharing economy conversation
Implications - The transportation industry is one most effected by the rise of the sharing economy; in order to stay relevant in a world free of full ownership, many auto brands are offering sharing options to consumers. This simultaneously ensures the brands show adaptability, while opening a new concept up to a more mainstream market. [More]
Filed in: LifestyleAutos
Score: 4.3
This Year and Mild Top 4 Examples: 1,089 Total Clicks Date Range: Jan 16 - May 16
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Big-ticket items become a part of sharing culture
Implications - The share economy has permeated everything from temporary transportation to travel and accommodations, recently working its way into big-ticket items. This convergence of traditional milestones -- such as car or home ownership -- with modern values speaks to the mainstream Millennial who is more inclined to traditional values, but is open to new forms of "ownership." [More]
Filed in: LifestyleAutos
Score: 6.8
This Year and Warm Top 6 Examples: 6,005 Total Clicks Date Range: Sep 15 - Apr 16
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Organizations show corporate social responsibility through actual products
Implications - Previously, corporate social responsibility was seen as something best exemplified through brand activations and campaigns. As consumers become more comfortable with autodidacticism and self-education, however, a need for more holistic dedication to a cause is seen. This has encouraged brands -- specifically those within luxury who have the resources to rework products and services -- to bake their cause of choice directly into products. [More]
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Score: 6.4
This Year and Warm Top 4 Examples: 6,125 Total Clicks Date Range: Apr 14 - Apr 16
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Bikes up the health factor with tech-enhanced features
Implications - Realizing the growing need for more customized health and wellness solutions, bike manufacturers are turning to integrated fitness features for consumer allure. Syncing bikes with apps and software that encourage calorie-burning and fitness tracking, brands are turning to connected enhancements to speak to a wave of health-conscious consumers looking for more connected wellness solutions, especially while on-the-go. [More]
Score: 7.3
This Year and Warm Top 4 Examples: 16,183 Total Clicks Date Range: Mar 14 - Apr 16
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Bike brands integrate apps and WiFi technology into cycling products
Implications - Moving beyond add-on accessories, bike manufacturers are switching tactics to integrate apps and smart technology straight into the bike design itself. Realizing the growing need for tech integration among consumers, brands are turning to modified materials and software that allow for built-in navigational features, app control and cloud connectivity. The turn toward built-in tech integration suggests a need among commuters not only for tech enhancement, but also a greater sense of control and customization while on-the-go. [More]
Score: 5.3
This Year and Mild Top 5 Examples: 2,393 Total Clicks Date Range: Dec 15 - Mar 16
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Connectivity moves beyond WiFi to provide streamlined accessibility
Implications - Moving beyond a simple WiFi connection, players in the automobile industry are turning to additional connectivity options for heightened tech integration. Allowing for streamlined communication between cars, integrated payment systems and smart driving capabilities, auto companies and start-ups are seeking to not only heighten tech accessibility in-car, but also provide an all-around streamlined experience for the driver. [More]
Filed in: TechAutos