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Score: 6.2
New and Warm Top 4 Examples: 3,957 Total Clicks Date Range: Dec 13 - Nov 14
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Auto care gets technological as consumers demand further control
Implications - Revolting against the mechanic, consumers are opting for connected, and in some cases autonomous, forms of vehicle maintenance to gain better control over their cars. This shift towards smart ways to maintain vehicle health relates to consumers who crave digital integration, but aren't willing to invest in an advanced vehicle. Furthermore, this ties into the DIY culture that is particularly popular with Millennials. [More]
Score: 8
Recent and Hot Top 4 Examples: 16,863 Total Clicks Date Range: Dec 09 - Nov 14
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Auto care becomes easier with responsive and self-healing vehicles
Implications - Taking the idea of autonomous driving a step further, now everything associated with owning a vehicle is automated as cars become self-repairing. Technology exists to take the labor out of everyday life. Accelerating this idea of hyper-convenience means leveraging artificial intelligence and predictive software, as well as new self-healing technologies, in every aspect of life. [More]
Filed in: Autos
Score: 5.3
This Week and Untested Top 4 Examples: 8,054 Total Clicks Date Range: May 13 - Nov 14
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Sports cars receive a family-friendly redesign to satiate new generations
Implications - Keeping in tow with a much more youthful and tech-centric generation of families, auto manufacturers are reinventing family-friendly transportation into a more contemporary experience. Customizing sports cars with spacious interiors and in-car modifications, brands are offering consumers the chance to maintain a sense of adventure and speed without sacrificing mature, adult responsibilities. [More]
Filed in: Autos
Score: 5.8
This Week and Mild Top 4 Examples: 23,166 Total Clicks Date Range: Nov 12 - Nov 14
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Automobile accessories transition from subtle to brazen for bold customization
Implications - As the need for customization continues, traditionally high-end products like automobiles are seeing a shift toward more flamboyant and personalized accessories that play with perception. This reflects an unabashed desire for individual expression outside of simple visual stimulation, moving more toward full-on experiences. [More]
Filed in: Autos
Score: 6.9
This Month and Warm Top 4 Examples: 10,179 Total Clicks Date Range: Sep 12 - Oct 14
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Car companies partner with well-known celebs to create pop culture appeal
Implications - Seeking to expand market exposure, high-end brands like those in the auto industry are turning to pop culture collaborations for consumer appeal. Joining forces with celebrities and media icons, auto manufacturers are using the fame and recognition of well-known figures to heighten their products with status. This reflects a need for more approachable marketing tactics, particularly when it comes to more exclusive product designs. [More]
Trend Hunter Services
Score: 5.3
This Quarter and Mild Top 4 Examples: 2,071 Total Clicks Date Range: Oct 13 - Oct 14
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Auto manufacturers shift to digital means to get drivers behind the wheel
Implications - The decline of car culture amongst Millennial drivers has led to auto manufacturers going the digital route by offering test drives via virtual reality. This shift towards simulation in marketing acknowledges the preferences of those obsessed with digital culture while also making the experience easier to distribute for brands. [More]
Score: 6.2
This Quarter and Warm Top 4 Examples: 4,908 Total Clicks Date Range: Dec 13 - Oct 14
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Auto manufacturers partner with tech brands to deliver luxury accessories
Implications - The incorporation of high end technologies into automobiles is becoming commonplace, but the further extension of car branding into the tech industry is gaining traction. This wave of auto-branded tech products further extends the link between auto ownership and lifestyle. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 5,407 Total Clicks Date Range: May 14 - Oct 14
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The peer-to-peer economy becomes supported by apps for travel or leisure
Implications - The influx of consumers living in urban spaces has supported the boom of peer-to-peer culture, which is being streamlined via apps. As everything from ride sharing to travel becomes an opportunity for sharing, the incorporation of apps into the equation further leverages consumer control for decentralized ownership. [More]
Score: 6
This Quarter and Warm Top 4 Examples: 4,515 Total Clicks Date Range: Apr 14 - Sep 14
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As autonomy becomes priority, cars are enabled to be smarter and more intuitive
Implications - Autonomous driving is creating new expectations for consumers on what their vehicle should do, which has led to devices and apps that notify the driver of car performance and maintenance issues. Targeting autos currently on the road, the innovations speak to current drivers to help usher in a more autonomous future. [More]
Filed in: TechMobileAutos
Score: 7.1
This Quarter and Warm Top 4 Examples: 16,134 Total Clicks Date Range: Feb 13 - Sep 14
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Protective gear receives a lavish overhaul to create consumer allure
Implications - Adding an element of prestige to safety procedures, retailers are turning to lavish aesthetics to enhance products like helmets. Transforming traditionally unappealing or basic safety gear into fashionable accessories, these stylized products speak to a desire to maintain a sense of exclusivity. [More]
Filed in: AutosLuxury