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Autos Consumer Insights

Amphibious Vehicle
Modern vehicles are adapted to offer support for land and water travel
Trend - Modern technology has sparked a desire for vehicles that are capable of operating both on land and in water. These vehicles seamlessly transition between these two mediums to benefit consumers who require a transportation device for military aid, rugged or remote terrain transportation, or specialized tasks.

Insight - Consumers living in coastal areas or regions prone to flash flooding often require devices to help them safely navigate land and water. These consumers seek vehicles that safely address the inherent risks of operating in these environments without compromising functionality or design. Businesses that address the need for adaptable vehicles can attract customers who seek transportation tailored to varying climates and regional conditions.
Workshop Question - How can your brand better tailor its product/service to the geographical location of its consumer base?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybrid eBike
eBikes that blend cargo capacity with foldability are launched for urban consumers
Trend - Electric bike brands are launching foldable cargo bikes to blend portability with function. These bikes have high payload capacities but are not overly cumbersome. These bikes are designed as vehicle replacements for urban commuters due to the versatility of the hybrid design.

Insight - Younger consumers in cities and urban environments often find that vehicle ownership comes with an array of stressors stemming from maintenance fees, parking costs, and traffic, amongst others. The micro-mobility industry aims to address these concerns, offering scooters and bikes with features designed to avoid the root cause of the aforementioned stressors. Consumers are gravitating toward products that are designed with city environments and these stressors in mind.
Workshop Question - How could your business look to adjacent industries to diversify its products or services?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automotive Brew
Portable coffee makers designed for car cupholders are reaching the broader market
Trend - Coffee makers are being created in a compact, low-power form factor fit for in-car use. By connecting to the lighter or USB slot in a car, the coffee makers brew fresh coffee in the car. The purpose of these coffee makers is to be both time and cost-effective compared to purchasing coffee.

Insight - With many consumers returning to jobs that require commuting in the post-pandemic world, time-saving has become a crucial priority. For those who drive to work, this often means selecting cars with specific features, or adding accessories to cars, in order to make the daily commute more efficient. This increase in focus on convenience and commuting has led to brands experimenting with non-traditional automotive accessories that go beyond simple one-note tasks.
Workshop Question - How could your brand factor in the return of the commute when crafting new products or services?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Affordable Simulator
Brands are making lower-cost racing simulators for the consumers' homes
Trend - Gaming hardware companies are partnering with racing brands to create racing simulators with lower pricepoints without compromising on realism. These simulators enable racing enthusiasts to replicate the experience of a real car in the home without needing a heavy financial investment.

Insight - Consumers interested in gaming often enjoy a variety of genres, such as first-person shooters, racing games, or strategy games. While some game genres can be enjoyed perfectly with any computer, some are drastically enhanced by additional hardware. Particularly, consumers interested in racing often desire products that replicate a real car, often investing in steering wheels and pedals that connect to gaming devices. To further address the needs of these consumers, brands are making full-scale racing simulators more affordable for the average gamer.
Workshop Question - How could your brand ensure more enthusiasts can access and afford its products or services?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Youthful eBike
Bike manufacturers are designing ebikes to teach younger children how to ride
Trend - Electric bicycle manufacturers are creating new e-bike models designed specifically for children under the age of 13. These bikes have simple controls, low max speeds, and extensive safety features, as they are designed to help new young riders familiarize themselves with e-bikes.

Insight - Training children to be able to perform regular everyday tasks, such as tieing shoes or riding a bike, can be challenging for some parents. Some parents struggle with approaching training from a methodological standpoint, and instead gravitate toward products that can make training far easier, investing in informative books or physical aids such as training wheels. Brands are modernizing the bike training process for the modern influx of e-bikes.
Workshop Question - How could your brand capitalize on the modern popularity of e-bikes by addressing younger riders?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wireless E-Bike
Brands are creating e-bikes with wireless charging solutions for convenience
Trend - E-bike and battery manufacturers are creating wireless charging solutions for convenience and durability. These components have fewer moving parts, require less maintenance, and are intuitive for new riders, lowering the barrier-to-entry for e-bike adoption.

Insight - As electric bicycle adoption continues to rapidly accelerate in North America, Europe, and Asia, companies are continually trying to get ahead of industry trends and meet demands early. One of the reasons customers are drawn to e-bikes is convenience. These bikes require less work than manual bikes to ride, though they require more maintenance to care for the battery and components. In addressing this, brands are launching wireless chargers for e-bikes that enhance convenience.
Workshop Question - How could your brand anticipate consumer demands with convenience-enhancing products?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pocketable Inflator
Brands are releasing tire inflators designed to fit in a pocket or bag
Trend - Brands are releasing smart inflation devices in ultra-portable form factors. These inflators provide instant support for bikes, cars, and inflatables without requiring wall connectivity. These also include smart pressure indicators, making them easy to use without prior experience.

Insight - The micro-mobility space continues to grow in popularity with the modern consumer. Electric bikes and scooters offer a level of convenience beyond that of a traditional bike or full-sized car due to the ease of use, low entry-cost, and ease of maintenance. However, consumers are still often faced with maintenance challenges, such as stuck chains or deflated tires. As a result, these consumers are investing in ultra-portable service kits as reliable contingency plans.
Workshop Question - How could your brand offer new products or services for consumers that leverage the growing popularity of micro-mobility?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Bike
eBike manufacturers are experimenting with integrating generative AI tools for convenience
Trend - eBike manufacturers are releasing bikes equipped with generative artificial intelligence (AI) to make riders experiences more streamlined. These AI enable hands-free navigation, media control, and physical bike adjustments, such as seat height. These AI enhance safety and comfort for riders.

Insight - eBike manufacturers often hold to rapid release schedules, with several quarterly or seasonal releases each year. Manufacturers in this space continue to innovate, offering unanticipated features in trying to capture the ever-growing micro-mobility market. On the other hand, customers in this space are drawn to products with high safety and performance ratings without compromising on price or convenience. These consumers are willing to try new features to have a better experience.
Workshop Question - How could your brand utilize generative artificial intelligence in previously unanticipated ways?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Community Shuttle
Self-driving vehicles are more successful when offering community benefits
Trend - Self-driving vehicles with community-benefitting purposes are helping brands in this industry create more acceptance for AVs. Brands are offering services like free autonomous transportation and senior delivery services that create positive experiences with autonomous vehicles.

Insight - The AV industry has faced both legal and cultural challenges entering the market, with everything from safety concerns to arguments about job losses preventing self-driving vehicles to be fully accepted by consumers and institutions. As the industry aims to address these challenges, creating positive local experiences helps build trust for autonomous tech.
Workshop Question - How could your brand create community-based experiences for its customers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Induction Infrastructure
EVSE companies are focusing on inductive charging for convenience
Trend - Companies in the electric vehicle service equipment (EVSE) industry are investing in wireless inductive charging infrastructure. These charging stations can be installed at a home driveway, or scaled to charge commercial vehicle fleets. The cost and convenience outweigh wired solutions.

Insight - Some of the largest complaints from consumers interested in electric vehicle adoption are related to range, availability of charging, and cost. These consumers prefer gas vehicles due to the affordability and ease-of-access of gas stations. However, when EV charging stations become more frequent, more consumers in the region purchase electric vehicles. As such, EVSE companies are looking to deploy wireless inductive charging infrastructure at scale to accelerate EV adoption.
Workshop Question - How could your brand employ forward-thinking solutions that alleviate consumer concerns?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends