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Score: 9.8
Recent and Viral Top 4 Examples: 120,329 Total Clicks Date Range: Sep 13 - Apr 14
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Catering to the wealthier retiree, mobile homes are luxuriously upgraded
Implications - As the gap between the upper and lower class grows increasingly wider for those arriving at retirement age, the draw of the 'simple' life to the wealthy strengthens as a way to escape the throws of luxury. This is being reflected in opulent mobile homes complete with the luxuries of mansion living. [More]
Score: 5
This Month and Mild Top 4 Examples: 6,751 Total Clicks Date Range: Sep 13 - Apr 14
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As demand for autonomous vehicles increases, brands respond with detection tech
Implications - As the notion of autonomous driving inches closer to reality, brands are easing consumers into the concept with advanced detection technology that decreases the need for driver intervention. A more automated experience speaks to the tech-obsesed consumer that has become accustom to tech integration to solve simple tasks and increases a widespread acceptance of autonomous technology for a society concerned with safety. [More]
Filed in: TechAutos
Score: 9.1
This Month and Hot Top 4 Examples: 78,022 Total Clicks Date Range: May 13 - Mar 14
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A growing acceptance for eco living is reflected in blatant sustainable decor
Implications - With a shift towards more accepting views of sustainability, consumers are becoming more expressive of their eco-friendly tendencies as a means to adhere to a new-found respect for environmental awareness. Moving away from the more subtle approaches to eco living, individuals are turning to audacious designs to boldly showcase one’s commitment to an eco lifestyle. Blatant sustainable decor combines eco-friendly references with the consumer need to feel intrinsically involved in cultural movements. [More]
Score: 8.3
This Month and Hot Top 4 Examples: 12,543 Total Clicks Date Range: Oct 13 - Mar 14
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Taking a more sustainable approach, drivers turn to unique power sources
Implications - With consumers growing more wary of their environmental impact, efforts to make everyday routines more sustainable are becoming more of a personal priority. Seeking to make necessities like driving more eco-friendly, individuals are turning to alternative energy sources like sewage and solar power to make routine commutes more environmentally adaptable. The use of unconventional power sources satiates both the need to be guilt-free, and to continue enjoying the conveniences of the modern age. [More]
Filed in: AutosEco
Score: 7.4
This Quarter and Hot Top 4 Examples: 5,886 Total Clicks Date Range: Feb 13 - Mar 14
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Romantic transport aesthetics add emotional allure to methods of travel
Implications - While there is a plethora of possible destinations to visit around the globe, having beautiful scenery or architecture is simply not enough to attract modern consumers who desire personal satisfaction from their purchases. Seeking to appeal to travelers' need for companionship, heartfelt visual aesthetics and on-the-move matchmaking services give the promise of loneliness remedied in times when most communication is brief and impersonal. [More]
Trend Hunter Services
Score: 6.9
This Quarter and Warm Top 4 Examples: 25,770 Total Clicks Date Range: Jan 13 - Mar 14
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A desire to exude confidence prompts audacious forms of mature display
Implications - In a society where materialistic goods serve as a representation of personal wealth, consumers are turning to more overt and grandiose automobiles as a method to express individuality. Associating size with confidence, consumers turn to large cars to elevate their status. This speaks to the longevity of status as a priority among consumers. [More]
Filed in: Autos
Score: 9.6
This Quarter and Viral Top 4 Examples: 280,298 Total Clicks Date Range: Dec 12 - Mar 14
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Mobile homes receive a lavish redesign to reflect a demand for convenience
Implications - With mobile travel becoming a more alluring option to those who desire familial bonding, efforts to make on-the-road experiences more comforting has prompted more lavish motor home designs. Adding conveniences of home to mobile travel units allows consumers to enjoy the unexpected adventures of portable living with the desire for accessible, at-home amenities. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 12,034 Total Clicks Date Range: Jun 13 - Mar 14
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Toy-themed vehicles cater to adults looking to re-connect with their youth
Implications - The continuous responsibilities brought about by adulthood often leaves consumers craving a link to a more carefree period of their childhood. Vehicles that exhibit toy-like exteriors and cartoonish designs provide individuals with distinct references to their youth, combining adult tendencies with the need to revert back to simpler, stress-free time. [More]
Filed in: Autos
Score: 6.8
This Quarter and Warm Top 4 Examples: 11,787 Total Clicks Date Range: Nov 13 - Feb 14
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High-tech bicycle add-ons combine sustainable living with modern conveniences
Implications - With sustainable living often coming across as inconvenient and impractical, retailers are turning to more technologically enhanced approaches as a means to cater to consumers more in tune with modern digital devices. Speaker attachments and smartphone features provide cyclists with more of a modern way to commute around town, combining an eco-friendly source of transportation with the need to stay connected with contemporary comforts. [More]
Filed in: TechAutos
Score: 9
This Quarter and V. Hot Top 4 Examples: 46,528 Total Clicks Date Range: Jan 13 - Feb 14
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Pod-shaped vehicles cater to drivers who crave eccentric forms of expression
Implications - In an age where mass media and celebrity culture often influence consumers to be more expressive of their tastes, individuals are looking to more eccentric products as a unique source of expression. Automobiles that feature egg shapes and pod-like features provide a visually flamboyant source of transportation, combining practical everyday activities with the need for more outlandish forms of visual communication. [More]
Filed in: Autos