Consumer Insights

Emerging autos opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 6.8
Recent and Warm Top 4 Examples: 1,465 Total Clicks Date Range: Jul 15 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Auto brands become a part of the sharing economy conversation
Implications - The transportation industry is one most effected by the rise of the sharing economy; in order to stay relevant in a world free of full ownership, many auto brands are offering sharing options to consumers. This simultaneously ensures the brands show adaptability, while opening a new concept up to a more mainstream market. [More]
Filed in: LifestyleAutos
Score: 4.9
Recent and Mild Top 4 Examples: 704 Total Clicks Date Range: Jan 16 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Big-ticket items become a part of sharing culture
Implications - The share economy has permeated everything from temporary transportation to travel and accommodations, recently working its way into big-ticket items. This convergence of traditional milestones -- such as car or home ownership -- with modern values speaks to the mainstream Millennial who is more inclined to traditional values, but is open to new forms of "ownership." [More]
Filed in: LifestyleAutos
Score: 5.3
This Month and Mild Top 4 Examples: 1,617 Total Clicks Date Range: Apr 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Organizations show corporate social responsibility through actual products
Implications - Previously, corporate social responsibility was seen as something best exemplified through brand activations and campaigns. As consumers become more comfortable with autodidacticism and self-education, however, a need for more holistic dedication to a cause is seen. This has encouraged brands -- specifically those within luxury who have the resources to rework products and services -- to bake their cause of choice directly into products. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 5,630 Total Clicks Date Range: Apr 14 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Bikes up the health factor with tech-enhanced features
Implications - Realizing the growing need for more customized health and wellness solutions, bike manufacturers are turning to integrated fitness features for consumer allure. Syncing bikes with apps and software that encourage calorie-burning and fitness tracking, brands are turning to connected enhancements to speak to a wave of health-conscious consumers looking for more connected wellness solutions, especially while on-the-go. [More]
Score: 7.9
This Quarter and Warm Top 4 Examples: 13,793 Total Clicks Date Range: Mar 14 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Bike brands integrate apps and WiFi technology into cycling products
Implications - Moving beyond add-on accessories, bike manufacturers are switching tactics to integrate apps and smart technology straight into the bike design itself. Realizing the growing need for tech integration among consumers, brands are turning to modified materials and software that allow for built-in navigational features, app control and cloud connectivity. The turn toward built-in tech integration suggests a need among commuters not only for tech enhancement, but also a greater sense of control and customization while on-the-go. [More]
Score: 6.1
This Quarter and Mild Top 4 Examples: 1,782 Total Clicks Date Range: Dec 15 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Connectivity moves beyond WiFi to provide streamlined accessibility
Implications - Moving beyond a simple WiFi connection, players in the automobile industry are turning to additional connectivity options for heightened tech integration. Allowing for streamlined communication between cars, integrated payment systems and smart driving capabilities, auto companies and start-ups are seeking to not only heighten tech accessibility in-car, but also provide an all-around streamlined experience for the driver. [More]
Filed in: TechAutos
Score: 6.3
This Quarter and Warm Top 4 Examples: 935 Total Clicks Date Range: Mar 16 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Automotive start-ups seek to offer more intelligent solutions
Implications - Automotive start-ups are pushing the envelope when it comes to developing new products and vehicles, especially in the autonomous car market. In addition to competing with established brands for the self-driving car, these start-ups are focusing on ensuring the features and services surrounding vehicle ownership are more integrated and intelligent. Consumers desire an unobtrusive relationship with their technology, resulting in more cognitive technology. [More]
Trend Hunter Services
Score: 6.2
This Quarter and Mild Top 4 Examples: 2,548 Total Clicks Date Range: Mar 15 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Auto brands seek to provide a more intelligent experience
Implications - As urbanization continues to affect the landscape of mobility, auto manufacturers are focusing on enhancing the connectivity of their vehicles. This means not only delivering streamlined, integrated solutions, but doing so as intelligently as possible. In an age of autonomous technology, vehicles and devices that are as cognizant as possible will have a better chance at reaching consumers on both a functional and emotional level. [More]
Score: 6
This Quarter and Mild Top 4 Examples: 1,106 Total Clicks Date Range: Oct 15 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers opt for vehicle safety add-ons offered by auto startups
Implications - As consumers look to all resources to ensure vehicle safety, many are opting for after-market anti-collisions systems that offset the capabilities of the particular make and model. Such tech products highlight the influence of the automotive startup industry on mainstream offerings and speaks to the ability of new ventures to adapt more quickly in order to meet evolving consumer desires. [More]
Filed in: TechAutos
Score: 6.6
This Quarter and Warm Top 4 Examples: 4,070 Total Clicks Date Range: Aug 14 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers seek startup products that enable smart car technology
Implications - As brands begin launching market-ready smart vehicles, many consumers are opting for after-market tech accessories that enable the same smart technology available in top of the line models. Such innovative vehicle add-ons are a cost-efficient way for consumers to both improve on the capabilities of the vehicle they already own and as a means of testing out the functionality of the features. In addition to highlighting the influence of the Internet of Things, this shift indicates that what is considered "fundamental" in terms of technology is continually evolving. [More]
Filed in: TechAutos