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Score: 6
This Quarter and Mild Top 4 Examples: 5,418 Total Clicks Date Range: Sep 14 - May 16
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Air-fueled autos usher in the new age of energy
Implications - Electric vehicles have officially hit the mainstream, opening doors for new approaches to alternative energy in the auto space. One emerging technology is hydrogen and steam-based fuel. Though safe emission and sustainability is a factor in the technology's rising popularity, this also represents a consumer desire for constant moral progress from oneself and from brands. [More]
Filed in: AutosEco
Score: 8.7
This Quarter and V. Hot Top 4 Examples: 19,442 Total Clicks Date Range: Jan 16 - May 16
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Motion-fueled energy is becoming more widely accepted
Implications - Green thinking is becoming more popular as globally-minded Millennials reach adult age and ex-hippie Boomers reach peek disposable income. As a result, alternative forms of energy, such as kinetic energy, are becoming more widely accepted. The integration of sustainability in everyday life shows that "going green" is no longer niche. [More]
Filed in: AutosEco
Score: 6.5
This Quarter and Warm Top 4 Examples: 1,547 Total Clicks Date Range: Jul 15 - May 16
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Auto brands become a part of the sharing economy conversation
Implications - The transportation industry is one most effected by the rise of the sharing economy; in order to stay relevant in a world free of full ownership, many auto brands are offering sharing options to consumers. This simultaneously ensures the brands show adaptability, while opening a new concept up to a more mainstream market. [More]
Filed in: LifestyleAutos
Score: 4.6
This Quarter and Mild Top 4 Examples: 916 Total Clicks Date Range: Jan 16 - May 16
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Big-ticket items become a part of sharing culture
Implications - The share economy has permeated everything from temporary transportation to travel and accommodations, recently working its way into big-ticket items. This convergence of traditional milestones -- such as car or home ownership -- with modern values speaks to the mainstream Millennial who is more inclined to traditional values, but is open to new forms of "ownership." [More]
Filed in: LifestyleAutos
Score: 7.8
This Quarter and Warm Top 4 Examples: 4,320 Total Clicks Date Range: Sep 15 - Apr 16
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Organizations show corporate social responsibility through actual products
Implications - Previously, corporate social responsibility was seen as something best exemplified through brand activations and campaigns. As consumers become more comfortable with autodidacticism and self-education, however, a need for more holistic dedication to a cause is seen. This has encouraged brands -- specifically those within luxury who have the resources to rework products and services -- to bake their cause of choice directly into products. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 5,990 Total Clicks Date Range: Apr 14 - Apr 16
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Bikes up the health factor with tech-enhanced features
Implications - Realizing the growing need for more customized health and wellness solutions, bike manufacturers are turning to integrated fitness features for consumer allure. Syncing bikes with apps and software that encourage calorie-burning and fitness tracking, brands are turning to connected enhancements to speak to a wave of health-conscious consumers looking for more connected wellness solutions, especially while on-the-go. [More]
Score: 7.7
This Quarter and Warm Top 4 Examples: 15,287 Total Clicks Date Range: Mar 14 - Apr 16
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Bike brands integrate apps and WiFi technology into cycling products
Implications - Moving beyond add-on accessories, bike manufacturers are switching tactics to integrate apps and smart technology straight into the bike design itself. Realizing the growing need for tech integration among consumers, brands are turning to modified materials and software that allow for built-in navigational features, app control and cloud connectivity. The turn toward built-in tech integration suggests a need among commuters not only for tech enhancement, but also a greater sense of control and customization while on-the-go. [More]
Trend Hunter Services
Score: 5.8
This Quarter and Mild Top 4 Examples: 1,982 Total Clicks Date Range: Dec 15 - Mar 16
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Connectivity moves beyond WiFi to provide streamlined accessibility
Implications - Moving beyond a simple WiFi connection, players in the automobile industry are turning to additional connectivity options for heightened tech integration. Allowing for streamlined communication between cars, integrated payment systems and smart driving capabilities, auto companies and start-ups are seeking to not only heighten tech accessibility in-car, but also provide an all-around streamlined experience for the driver. [More]
Filed in: TechAutos
Score: 6
This Year and Warm Top 4 Examples: 1,153 Total Clicks Date Range: Mar 16 - Mar 16
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Automotive start-ups seek to offer more intelligent solutions
Implications - Automotive start-ups are pushing the envelope when it comes to developing new products and vehicles, especially in the autonomous car market. In addition to competing with established brands for the self-driving car, these start-ups are focusing on ensuring the features and services surrounding vehicle ownership are more integrated and intelligent. Consumers desire an unobtrusive relationship with their technology, resulting in more cognitive technology. [More]
Score: 5.9
This Year and Mild Top 4 Examples: 2,699 Total Clicks Date Range: Mar 15 - Mar 16
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Auto brands seek to provide a more intelligent experience
Implications - As urbanization continues to affect the landscape of mobility, auto manufacturers are focusing on enhancing the connectivity of their vehicles. This means not only delivering streamlined, integrated solutions, but doing so as intelligently as possible. In an age of autonomous technology, vehicles and devices that are as cognizant as possible will have a better chance at reaching consumers on both a functional and emotional level. [More]