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Score: 7.6
Recent and Warm Top 4 Examples: 4,316 Total Clicks Date Range: Dec 15 - Feb 16
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Distinctive high-end electric vehicles entice consumers seeking opulence
Implications - As the auto market moves closer to making electric vehicles accessible to the average consumer, many manufacturers are pairing ultra-luxurious EV concepts and bold contemporary designs. In addition to being a means of saving on fuel costs, such opulent electric vehicles provide high power-to-weight ratios while taking on the appearance of supercars. This shift speaks to the mainstream acceptance of fossil fuel scarcity and suggests that opulence is not mutually exclusive with conspicuous consumption. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 3,192 Total Clicks Date Range: Aug 15 - Jan 16
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GPS technology boosts consumer enjoyment
Implications - In an effort to enhance day-to-day activities, consumers are turning to navigation and tracking technology that adds an experiential aspect to the process. This shift suggests that even menial tasks can become a source of enjoyment, and that consumers are willing to spend more to ensure that functionality is met with delight. [More]
Filed in: TechMobileAutos
Score: 6.2
This Quarter and Mild Top 4 Examples: 1,741 Total Clicks Date Range: Sep 15 - Jan 16
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Ride shares & taxi services offer unconventional features for allure
Implications - Targeting consumers in a more experiential manner, transport services are turning to unexpected features to generate excitement. Transforming ordinary rides into unique experiences, services like Uber are using immersive promotional tactics to engage customers and encourage brand loyalty in a highly competitive market. [More]
Score: 7.7
This Quarter and Warm Top 4 Examples: 7,394 Total Clicks Date Range: Nov 15 - Dec 15
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Younger consumers express an interest in unconventional vehicles
Implications - In an age of autonomous, self-driving cars, many younger consumers find themselves craving a more hands-on approach to being on the road. Not necessarily a backlash against safety, this shift moreso reveals the preferences of the millennial consumer. No longer considering big-ticket purchases as the marker of success, millennial consumers are free to be more experiential and recreational with their spending habits. [More]
Filed in: Autos
Score: 7.7
This Quarter and Warm Top 4 Examples: 10,695 Total Clicks Date Range: Jun 15 - Dec 15
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Brands design three-wheelers as vehicles for commerce
Implications - As delivery-based mobile businesses continue to emerge in endless forms, three-wheeled vehicles in particular are giving owners a spatial advantage in crowded urban locales. Notably, three-wheeled scooters are classified as motorcycles but do not require a separate licensing system. The proliferation of such vehicles serves as a solution to navigating overpopulated urban centers to deliver convenience. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 9,572 Total Clicks Date Range: Sep 15 - Dec 15
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Three-wheeled scooters get a design upgrade to satiate the adventurous consumer
Implications -Catering to the adventure-seeker, three-wheeled vehicles are adopting unconventional features to heighten consumer experience. Creatively designing scooters to mimic race cars and off road vehicles, brands are not only satiating more extreme consumer tastes, but they're also redefining how traditionally low-key motor vehicles are perceived. [More]
Filed in: Autos
Score: 7.3
This Quarter and Warm Top 4 Examples: 24,460 Total Clicks Date Range: Jul 14 - Dec 15
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Millennial consumers turn to thrill-seeking automotive designs
Implications - As the average consumer becomes more experience-driven, the adventurous consumer becomes more invested in pushing boundaries. In the automotive industry, this is advantageous both for manufacturers, who are keen to experiment with low-cost, high-reward vehicles, as well as thrill-seeking consumers, who are searching for all-in-one or "super" vehicles. The more-is-more approach in terms of product design appeals to the millennial consumer, who is influenced by the fear of missing out. [More]
Filed in: Autos
Trend Hunter Services
Score: 8.1
This Quarter and Hot Top 4 Examples: 9,024 Total Clicks Date Range: Nov 15 - Dec 15
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Three-wheeled vehicles entice Millennial consumers with unique design features
Implications - Being some of the most status-conscious consumers out there, Millennials are immediately drawn to the differentiation of three-wheeled vehicles in comparison to mainstream automotives. This differentiation, combined with fuel efficiency, makes 3-wheeled concepts an increasingly attractive option for the young, urban consumer. This progression speaks to the power of divergence within industries with high product standardization. [More]
Score: 7
This Year and Warm Top 4 Examples: 4,814 Total Clicks Date Range: Mar 15 - Oct 15
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Brands use the drive-thru experience as a stage for publicity stunts
Implications - Quick service restaurant chains looking to re-position the drive-thru experience in an exciting way are using the service as a setting for promotional campaigns. From renovated retro spaces to waterborne interpretations that can be visited by boat, brands are proving that there are aspects of the fast food experience that are still ripe for innovation. [More]
Score: 6.4
This Year and Warm Top 4 Examples: 1,304 Total Clicks Date Range: Oct 15 - Oct 15
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The automotive industry adapts to millennial purchasing habits
Implications - As a generation that's grown up in an era of social media, millennials enjoy showing off their lifestyle and taste preferences. The need to share and impress their peers has strongly informed the way millennials make purchasing decisions. Understanding this unique millennial attribute, the automotive industry is developing socially optimized vehicles and campaigns that very clearly recognize and reward consumers for their choices. [More]