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Score: 7.4
This Month and Warm Top 5 Examples: 7,732 Total Clicks Date Range: Aug 15 - Nov 16
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Car interiors focus on social comfort and relaxation
Implications - Innovations within autonomous vehicles take a turn towards comfort and socialization, transforming the interior of cars from functional seats to lounge-like relaxations areas. Outfitted with more advanced tech features and accessories, auto design and conceptual layouts begin to feature spa-like amenities, allowing passengers to indulge in stress-reducing rituals and creating a more experiential commute. [More]
Score: 5.2
This Month and Mild Top 5 Examples: 968 Total Clicks Date Range: Feb 16 - Nov 16
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Automated rides drive increasing demand for in-car diversions
Implications - As the auto industry looks forward towards the integration of fully automated, self-driving vehicles into consumer lifestyles, tech and car companies are beginning to search for solutions to keep would-be drivers entertained during their hands-off commute. Shifts towards the prioritization of in-auto entertainment, gamification and social connectivity opens up new opportunities for tech brands to creatively engage consumers who will no longer have to focus on safety and navigation. [More]
Filed in: TechAutos
Score: 6.6
This Quarter and Warm Top 4 Examples: 6,498 Total Clicks Date Range: May 15 - Oct 16
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Auto manufacturing turns to recycling in a new approach to eco
Implications - Hybrids have become a common form of eco-friendly transportation, however the next wave of green driving does not require consumers to charge their automobiles or purchase additional accessories. Autos made of recycled materials provide a more convenient, less demanding method of green driving. This speaks to a need for a smoother transition into environmentally friendly living. [More]
Score: 8.3
This Quarter and Hot Top 4 Examples: 11,741 Total Clicks Date Range: Mar 16 - Oct 16
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Vehicles are becoming faster to create to accommodate need
Implications - As manufacturing technology advances, efficiency does as well. This need to both improve and further productionize the creation of automobiles speaks to a simultaneously increased need for quality and quantity. The need is being met through new materials and processes that diverge from old practices by seeking inspiration from unexpected areas. [More]
Filed in: TechAutos
Score: 6.9
This Quarter and Warm Top 4 Examples: 7,260 Total Clicks Date Range: Aug 16 - Oct 16
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Car manufacturers develop technology based on animals and plants
Implications - Following other tech-based industries, auto manufacturers are taking a page from nature to further the industry. The idea of self-healing tires and animal-inspired design speaks to a redefinition of the role of the automobile: from a mode of transportation to an extension of self. The same role-shift is seen with most types of technology in the digital age. [More]
Filed in: Autos
Score: 4.9
This Year and Mild Top 4 Examples: 1,200 Total Clicks Date Range: Jul 14 - Aug 16
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Hispanic Millennials may be the exception to youth's disinterest in cars
Implications - As Millennials enter adulthood, their brand skepticism and disinterest in ownership carries on to big-ticket purchases, making it difficult to sell cars or homes to them. Hispanic Millennials, however, show different motivations and drivers that point to opportunity within auto. Impacting this group means resonating with their bicultural identity, tapping into this opportunity in an authentic way. [More]
Filed in: Autos
Score: 6.7
This Year and Warm Top 4 Examples: 9,385 Total Clicks Date Range: Oct 15 - Jul 16
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Car companies push lifestyle branding through unexpected collaborations
Implications - Efforts to keep consumers -- specifically Millennials -- interested in purchasing vehicles in the face of economic hardship and environmental concerns are beginning to skew toward co-branding. Aligning with brands outside of the auto industry positions a vehicle as less of a rite of passage, and more a piece of a curated lifestyle, proving the power of personal brand. [More]
Filed in: Autos
Trend Hunter Services
Score: 5.8
This Year and Mild Top 5 Examples: 4,304 Total Clicks Date Range: Nov 15 - Jul 16
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Autos shift to accommodate big city living
Implications - A challenge those in the auto industry are currently facing is boosting car ownership in metropolitan areas. As a result, specialty automobiles and car-related services specifically for city dwellers is observed. This becomes all the more important when one considers that Millennials -- large in numbers and just entering the age of disposable income -- tend to skew more toward city living. [More]
Score: 5.2
This Year and Mild Top 4 Examples: 5,945 Total Clicks Date Range: Sep 14 - May 16
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Air-fueled autos usher in the new age of energy
Implications - Electric vehicles have officially hit the mainstream, opening doors for new approaches to alternative energy in the auto space. One emerging technology is hydrogen and steam-based fuel. Though safe emission and sustainability is a factor in the technology's rising popularity, this also represents a consumer desire for constant moral progress from oneself and from brands. [More]
Filed in: AutosEco
Score: 7.8
This Year and Hot Top 5 Examples: 26,311 Total Clicks Date Range: Jan 16 - May 16
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Motion-fueled energy is becoming more widely accepted
Implications - Green thinking is becoming more popular as globally-minded Millennials reach adult age and ex-hippie Boomers reach peek disposable income. As a result, alternative forms of energy, such as kinetic energy, are becoming more widely accepted. The integration of sustainability in everyday life shows that "going green" is no longer niche. [More]
Filed in: AutosEco