The Adoption Campaign Uses Location-Based Tech to Increase Awareness

By: Ady Floyd - May 10, 2015
References: campaignlive & cnet
A new high-tech pet adoption campaign using public space ads has been created by OgilvyOne called #LookingForYou. With the hopes to increase pet adoption at 'Battersea Dogs and Cats Home,' OgilvyOne collaborated with Exterion Media for the project.

Flyers were produced with a computer chip intact and then distributed to visitors at East London's Westfield Stratford mall. Each time someone holding a flyer would pass a screen or electronic billboard in the mall, an irresistibly precious canine would appear. The chip acts as an invisible leash, pulling at the heart strings of passersby.

This is the first ever use of such innovative technology to increase pet adoption. Their tactics will certainly gain recognition in a society surrounded by screens. So far, the first pooch starring in the on-screen pet adoption campaign -- named Barley -- has been adopted.