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50 Awe-Inspiring Marketing Innovations

From Rooftop Instagram Stunts to Twitter-Powered Billboards

— August 28, 2015 — Marketing
These awe-inspiring marketing innovations range from social media vending machines to branded Instagram campaigns that are executed on an urban rooftop. As millennial consumers grow more fond of experiential marketing, major and independent brands are no longer resorting to traditional commercials, billboards and promotional events but are instead aiming to outdo one another in the awe-inspiring marketing front.

Standouts include Veuve Cliquot, the luxury champagne brand that is no stranger to experiential marketing. Some of its most memorable experiences include a mobile champagne bar, equipped with a celebrity chef and catered food pairings as well as a week-long lifestyle and food event that showcased urban restaurant menus in a new light.

When looking at the modern billboard, socially conscious or social media savvy messaging is key when appealing to elusive audiences. Whether appealing to tech-conscious consumers -- think Topshop's twitter-powered pop-up and art installation -- or targeting one's emotions -- Women's Aid's domestic abuse billboard heals a woman's bruises in real time -- major brands and organizations are connecting with audience through awe-inspiring and interactive methods.
6.8
Score
Popularity
Activity
Freshness
50
Action Film Music Videos
Action Film Music Videos
Taylor Swift's 'Bad Blood' Video is Inspired by Iconic Action Films
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49
Experiental Tourist Ads
Experiental Tourist Ads
Heineken's Latest 'Cities of the World' Ad Encourages Tourists to See More
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48
Live Prison Billboards
Live Prison Billboards
Netflix' Orange is the New Black Turns a Building Facade into a Prison
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47
Self-Regenerating Advertisements
Self-Regenerating Advertisements
This Smart Poster Uses AI to Be the Best Version of Itself
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46
Rooftop Instagram Stunts
Rooftop Instagram Stunts
This Nordstrom Instagram Campaign Takes Marketing to New Heights
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45
Helpful Parking Billboards
Helpful Parking Billboards
Fiat's Interactive Billboard Delivers Parking Assistance
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44
City-Wide Sporting Events
City-Wide Sporting Events
This Party Celebrates the Formula One’s Only Night Race
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43
Interactive Drinking Ads
Interactive Drinking Ads
With a Smartphone and Shazam, People Can "Drink" These Coca-Cola Ads
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42
Social Media Candy Machines
Social Media Candy Machines
Grey Istanbul's Vending Machines Imagine How Instagram Filters Taste
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41
Social Fashion Shows
Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
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40
Audible Travel Billboards
Audible Travel Billboards
Thalys' 'Sounds of the City' Encourages Travel by Engaging the Senses
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39
Bouldering Billboards
Bouldering Billboards
Powerade's Public Rock Climbing Billboard Encourage Fitness on the Streets
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38
Sweat-Activated Drink Dispensers
Sweat-Activated Drink Dispensers
Gatorade's Drink Vending Machine Only Serves People Who Sweat
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37
Supermarket Soda Challenges
Supermarket Soda Challenges
The Sprite Street Challenge Took Place at Pakistan's Dolmen Mall
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36
Interactive Yodeling Billboards
Interactive Yodeling Billboards
This Tourism Marketing Stunt Has People Yodel for a Trip
<
35
Pet Adoption Beacon Ads
Pet Adoption Beacon Ads
The Adoption Campaign Uses Location-Based Tech to Increase Awareness
<
34
Two-Sided Storytelling Ads
Two-Sided Storytelling Ads
Cornetto's Interactive YouTube Video Tells 'Two Sides' of a Story
<
33
Ice Cream-Dispensing Billboards
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
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32
Homeless Billboard Beds
Homeless Billboard Beds
These Foam Adverts Double as Beds for Homeless Laborers in Pakistan
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31
Moving Thread Billboards
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
<
30
Social Drink Billboards
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
<
29
Champagne Bar Pop-Ups
Champagne Bar Pop-Ups
Selfridges is Celebrating Champagne Week with a Pop-Up Champagne Tasting
<
28
Pop-Up Eco-Energy Labs
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
<
27
Compelling Donation Posters
Compelling Donation Posters
Public Transport Victora Urges Commuters to Donate to the Homeless
<
26
Colorful Champagne Parties
Colorful Champagne Parties
The Exclusive Toronto-Based 'Yelloweek' Event Honors Veuve Clicquot
<
25
Refined Cheese Pop-Ups
Refined Cheese Pop-Ups
The Castello Pop-Up Stores Will Visit Europe, UK and the US
<
24
Bus Shelter Jazz Clubs
Bus Shelter Jazz Clubs
This Bus Stop in Pittsburgh Was Transformed into a Tiny Concert Hall
<
23
Workout-Advertising Robots
Workout-Advertising Robots
Nike's Billboard is Supported by a Robot Constantly Doing Chin-Ups
<
22
Secretive Smart Billboards
Secretive Smart Billboards
Grocery Store Don Giulio Salumeria is Running a Hidden Ad Campaign
<
21
Real-Time Runway Billboards
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
<
20
Comforting Tissue Stunts
Comforting Tissue Stunts
Kleenex Employs Experiential Brand Marketing to Create Ease
<
19
Experiential Pharmaceutical Ads
Experiential Pharmaceutical Ads
This Pop-Up Retail Display is Designed for the OPA
<
18
Grove-Inspired Yogurt Experiences
Grove-Inspired Yogurt Experiences
Onken Recently Held a Yogurt-Themed Fruit Grove Pop-Up in London
<
17
Bathroom Retailer Pop-Ups
Bathroom Retailer Pop-Ups
QLoo Launched a Clever Activation at the 2015 Wimbledon Championships
<
16
Contagious Yawning Billboards
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
<
15
Digitized Detergent Displays
Digitized Detergent Displays
This Woolite Retail Display Informs and Intrigues Consumers
<
14
Cobranded World Cup Pop-Ups
Cobranded World Cup Pop-Ups
The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament
<
13
Floating Market Soda Pop-Ups
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
<
12
Bruise-Healing Billboards
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
<
11
Custom Doll Catwalks
Custom Doll Catwalks
This Barbie Styled by Me Interactive Experience is Fully Immersive
<
10
Twitter-Powered Shopping Cranes
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
<
9
Floating Fitness Studios
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
<
8
Social Media Vending Machines
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
<
7
Cheese-Sampling Photobooths
Cheese-Sampling Photobooths
The Laughing Cow Has Embarked on a Tour Promoting a New Product
<
6
Airport Croquet Experiences
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
<
5
Beer-Dispensing Billboards
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
<
4
Branded Festival Pop-Up Motels
Branded Festival Pop-Up Motels
Fosters and Airbnb Created a Pop-up Motel at Finland's Provinssi
<
3
Mobile Champagne Bars
Mobile Champagne Bars
Veuve Clicquot's Pop-Up Bar Concept Offers Luxury On the Go
<
2
Mobile Bus Boutiques
Mobile Bus Boutiques
The Kenzo Fashion Bus Offers Designer Style On the Go
<
1
Experiential Breakfast Pop-Ups
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
<