Branded Awareness

Brands showcase environmental awareness through thoughtfully branded content

Implications - No longer only held by activists and initiatives, an eco identity is being adopted by mainstream brands as a means to showcase a commitment to the cause. Using campaigns and creative aesthetics to educate consumers about issues concerning sustainability and consumption, brands are using social causes to not only connect with consumers, but also to reinvent themselves in a way that is socially relevant.
SCORE: 6.3
Warm Top 6 Examples: 12,214 Total Clicks Jun 14 - Nov 15
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DEMOGRAPHICS
Consumer Insight Topics: FashionEcoCosmeticsFashion for Men
Produce-Based Leather - The Willem de Kooning Academie Turns Food Waste Into Usable Fruit Leather
SCORE: 7.3
V. Hot 5,224 Clicks Pub: Jul 6, 15
Produce-Based Leather
The Willem de Kooning Academie Turns Food Waste Into Usable Fruit Leather
Food waste is a monumental problem on the domestic, commercial and worldwide scale—outdoor markets in the Netherlands’ Rotterdam alone throw out over three tons of waste every day! A... [More]
Sustainable Motorcycle Races - The 80 Days Endurance Racing Event Pushes Clean Driving to Its Limits
SCORE: 6.2
Warm 1,039 Clicks Pub: Jun 24, 15
Sustainable Motorcycle Races
The 80 Days Endurance Racing Event Pushes Clean Driving to Its Limits
Inspired by Jules Verne’s ‘Around the World in Eighty Days,’ Paris will be host to a unique endurance racing event in 2017. These kinds of events have become popular ways for... [More]
Eco-Conscious Cone Campaigns - The Ice Cream Expedition Hopes to Spread Conservation Education
SCORE: 6.2
Warm 1,363 Clicks Pub: Jun 10, 14
Eco-Conscious Cone Campaigns
The Ice Cream Expedition Hopes to Spread Conservation Education
What do conservation education and ice cream trucks have in common? This Kickstarter project, apparently. The National Geographic Kids-backed Ice Cream Expedition seeks to teach young explorers... [More]
Awareness-Raising Bee Exhibits - The Honey Bank Lets People Invest in the Honeybee Population
SCORE: 5.6
Warm 2,088 Clicks Pub: Aug 6, 14
Awareness-Raising Bee Exhibits
The Honey Bank Lets People Invest in the Honeybee Population
In an effort to raise awareness about the diminishing honeybee population, a French art collective created a finance-focused educational exhibit. Parti Poetique established La banque du miel—... [More]
Eco-Friendly Nail Salons - 'Tenoverten' is a New York Nail Salon That Uses Eco-Conscious Products
SCORE: 5
Mild 1,203 Clicks Pub: Nov 1, 15
Eco-Friendly Nail Salons
'Tenoverten' is a New York Nail Salon That Uses Eco-Conscious Products
‘Tenoverten’ is an environmentally mindful nail salon hidden on the second floor of an old rubber stamp factory. Situated on the busy Fulton Street in New York, Tenoverten provides a... [More]
Sustainable Male Skincare - This Sustainable Skincare Line Uses Locally Sourced Ingredients
SCORE: 5.1
Mild 1,297 Clicks Pub: Nov 9, 15
Sustainable Male Skincare
This Sustainable Skincare Line Uses Locally Sourced Ingredients
This sustainable skincare line is specially made for men and follows a simple and eco-friendly approach. Vienna-based skincare company SA.AL&CO offers five essential beauty and grooming... [More]