Fixodent Helps a Wild Lion Get His Bite Back

By: Laura McQuarrie - Apr 6, 2015
References: savingaslan & designtaxi
Fixodent may be most familiar with human teeth, but for a special campaign called Saving Aslan, the denture brand set out to help a nine-year-old lion who had lost his teeth prematurely. Since healthy teeth are vital to a lion's survival, the brand created a mini-documentary on how the white lion named Aslan was given a second shot at life. In collaboration with the Kevin Richardson Wildlife Sanctuary, Aslan was given a brand new bite after a lengthy operation.

At the end of the short film, Fixodent's message to "Never stop biting life" is given a whole new inspiring meaning. Despite being an unglamorous product, Fixodent's unusual advertising approach beautifully communicates the power of a working set of teeth—in animals and humans alike.