This Controversial Ad Aims to Protect the Great Barrier Reef

By: Alyson Wyers - Published: Jul 23, 2014 • References: & mashable
This controversial ad from Greenpeace Australia kills off a beloved cartoon character. The Nemo-esque clownfish just keeps swimming as the camera pans out to reveal he is swimming inside of a blender. At the end of the 30 second commercial a black screen comes up to encourage viewers to do their part to save the Great Barrier Reef (and Nemo) while a blender noise comes in, implying the fish is dead.

The controversial ad is to raise awareness and incite action to stop coal dumping in the area. 'Power to Save' explains how the "Indian coal giant" Adani plans to dump 3 million cubic meters of coal on the bottom of the sea-floor of the World Heritage Area. The commercial also encourages people to sign the Greenpeace petition. Stats for Clownfish-Killing Commercials Trending: Older & Warm
Research: 805 clicks in 95 w
Interest: > 3 minutes
Concept: Controversial Ad
Related: 81 examples / 62 photos
Segment: Neutral, 18-55
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