From Abandoned Chocolate Ads to Scary Poster Pranks

By: Laura McQuarrie - Jan 1, 2015
Theatrical and functional are two traits that define the most popular 2014 billboard trends. In order to compete with a world that's full of mobile and digital ads, some of the most successful billboard marketing campaigns really put on a show. This includes billboards that are painted live, morph over time, make use of actors or feature interactive elements to demand engagement as well as attention.

Rather than simply occupying a space, additional examples of some of the year's most creative billboards offer appealing perks like free WiFi, ways cool off in the summer, shelter from the rain or a comfortable place to sit.

Trend Hunter's 2015 Trend Report provides an in-depth look at more examples of innovative billboard advertising and future of marketing.