Theatrical and functional are two traits that define the most popular 2014 billboard trends. In order to compete with a world that's full of mobile and digital ads, some of the most successful billboard marketing campaigns really put on a show. This includes billboards that are painted live, morph over time, make use of actors or feature interactive elements to demand engagement as well as attention.
Rather than simply occupying a space, additional examples of some of the year's most creative billboards offer appealing perks like free WiFi, ways cool off in the summer, shelter from the rain or a comfortable place to sit.
Trend Hunter's 2015 Trend Report provides an in-depth look at more examples of innovative billboard advertising and future of marketing.
Top 75 Billboards Trends of 2014
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Sensually Silly Billboard Photography
River Cleaning Billboards
Interactive Shopping Signs
Violent Shadow Billboards
From Abandoned Chocolate Ads to Scary Poster Pranks
Jan 1, 2015By: Laura McQuarrie -