This Travel Billboard from KLM Turns the Public into Pilots

By: Laura McQuarrie - Nov 14, 2014
References: google & creativeguerrillamarketing
This creative travel billboard from KLM was set up in order to share the love of flying with people from all across Canada. Although not everyone will be able to say that they've flown a plane in their lifetime, this interactive billboard advertisement at least gives people the chance to play pretend pilot.

KLM set up a billboard high in the sky and at ground level, people were given a pilot's hat and the chance to push a lever in order to make a stream of smoke come out of the back of the billboard. As simple a stunt as this is, the smiles on the faces of people of all ages is incredible to watch. To make the experience even sweeter, those who participated had the chance to win two tickets from KLM to Europe.