Aytac's Food Advertising Campaign Respectfully Acknowledges Ramadan

By: Laura McQuarrie - Sep 9, 2014
References: aytac.tr & creativecriminals
During Ramadan when there are a lot of people fasting, it seems just cruel to carry on with food advertising as usual. In order to be sensitive to this, AytaƧ decided to show its support to individuals who were fasting by running a unique kind of billboard. Rather than display drool-worthy pictures of food, the billboards had the images of food blocked out, alongside a clock that showed how much longer it would be until the sun set.

Once it was time to eat, the images of the food were digitally revealed, making it extremely easy to hide the food advertisements again the following day, showing support for those people who were fasting throughout Ramadan.