McDonald's Bus Shelter Billboard Keeps People Cool with Shaded Blinds

By: Laura McQuarrie - Aug 31, 2014
References: cossette & marketingmag
This unique bus shelter billboard from McDonald's makes use of motion sensors and some vertical blinds to truly help people cool off this summer.

When someone approaches the side of the bus shelter, or sits inside of it, the motion sensors activate and the shades instantly draw themselves closed. For those who are sitting on the inside of the bus shelter, this blocks out the sun, making it much more comfortable to sit in the shade. In addition to this, the shades are printed with an image of McDonald's Freestone Peach Real Fruit Smoothie, suggesting it as another effective way to beat the heat. The clever 'Peach Shades' bus stop ad was created for McDonald's by Cossette, based in Vancouver, Canada.