It's not uncommon to have to crane your head skywards to see some advertisements that are posted way up high, or occasionally see a plane making use of aerial advertising, but Wokker's "dronevertisments" are in a category of their own.
Instead of a static poster that sits on a stationary object, the fast food company used 10 drones to fly its ads around the city of Moscow right around lunchtime. The ads carried by the drones depicted the menu items Wokker has to offer, including everything from fresh meat to seafood, plus noodle and rice-based dishes. As a result, the extremely eye-catching method of advertising devised by the Hungry Boys agency was successful at increasing local deliveries of Wokker's menu items by about 40%.
Stats for Aerial Dronevertising
Trending: Older & Average
Research: 826 clicks in 92 w
Interest: 0.5 minutes
Concept: "aerial Advertising"
Related: 57 examples / 44 photos
Segment: Neutral, 12-35
Comparison Set: 21 similar articles, including: upside-down ocean drones, festival photographer drones, and aerial bartender drones.
More Stats +/-
Festival Photographer Drones
Upside-Down Ocean Drones
Aerial Bartender Drones
Drone Hoverbike Toys
Pollution-Fighting Pinecone Drones