As part of the Samsung Galaxy S5 launch, O2 created a beautifully starry billboard that lights up like the night sky. If you live in the city, seeing the stars is a treat that you probably don't get very often, due to the light pollution that comes with being in a big city.
In addition to being pretty impressive to look at, the billboard boasts a few other neat features. The impressive ad measures 26' x 16' and the billboard's glow comes entirely from UV power. In the daytime, the billboard isn't much to look at, but like the sky at night, it is lit up by the Milky Way's stars, using STARPATH technology.
A visit to o2galaxy.co.uk gives you the chance to immerse yourself into the stars even more with a game, plus win a Samsung Galaxy S5 from O2.
Stats for Starry Bioluminescent Billboards
Trending: Older & Buzzing
Research: 3,262 clicks in 107 w
Interest: 1.4 minutes
Concept: Samsung Galaxy S5 Launch
Related: 74 examples / 57 photos
Segment: Males, 12-35
Comparison Set: 27 similar articles, including: geeky code-revealing graffiti, wifi-providing umbrella installations, and virtual rugby training experiences.
Starry Bioluminescent Billboards
More Stats +/-
Wifi-Providing Umbrella Installations
Geeky Code-Revealing Graffiti
Virtual Rugby Training Experiences
Digital Noise-Made Music
Portable CO2 Sensors