Editor Jaime Neely Discusses Her Favorite Immersive Print Campaigns

By: Misel Saban - Sep 18, 2014
References: youtube
Interactive print campaigns are a great way for companies to showoff their products in a touchable and tangible format. This way consumers can see aspects of the product they wouldn't otherwise be able to familiarize themselves with if the ad was simply two-dimensional. Trend Hunter's senior editor Jaime Neely counts down her top choices for bet immersive print campaigns.

Immersive print allows companies to showcase their products or their brand image to consumers in a way that's fun, interactive and creates an experience. One example of this is beverage brand Lipton's interactive billboard ad for its new ice tea drink. To showcase how refreshing the tea beverage is Lipton created a billboard that allowed consumers to go up, press a button and mist themselves on a hot day. Another example of immersive ad campaigns comes from Microsoft's interactive fashion ad that lets readers physically like outfits by pushing a thumbs up button.