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UTEC is Taking on Peru's Construction Pollution with Clever Advertising

By: Alyson Wyers - Published: Apr 30, 2014 • References: utec.edu.pe and fastcocreate
This ingenious solution to construction pollution tackles an important eco issue while also promoting a Peru university. An air purifying billboard designed by Universidad de IngenierĂ­a y TecnologĂ­a (UTEC) absorbs the construction pollution within a five block radius and produces clean air for the construction workers and people inhabiting the area.

Construction pollution is a big problem in Peru as the country's industrial efforts grow at an exponential rate. Created with agency FCB Mayo, the UTEC billboard is not only environmentally friendly, it also advertises the school's spirit for ingenuity and belief technology and engineering can make the world a better place.

According to the World Health Organization, the dust, metal and stone particles at construction sites can is harmful to human health and can lead to cancer.