The Double Grill and Bar Steakhouse Grilled Its Own Billboard

By: Angela Rajic - Published: Jan 4, 2014 • References: youtube & creativecriminals
The Double Grill and Bar in Russia has created a unique Billboard advertisement with its flaming steak billboard. A billboard of a raw steak was erected beside a road. Overnight, the billboard was set aflame, and the steak was grilled. The fire was then put out, and a portion of the billboard ripped away to reveal the logo for the Double Grill and Bar and its phone number.

This flaming billboard is a clever and innovative way to use the standard billboard format to really catch the attention of drivers and prospective customers. From a purely practical point of view, the fire would make the billboard considerably easier to see at night. Aesthetically, the sight of a flaming steak will undoubtedly pique passerby attention. Stats for Grill-Insired Fiery Billboards Trending: Older & Chilly
Research: 709 clicks in 124 w
Interest: > 3 minutes
Concept: Double Grill And Bar
Related: 57 examples / 44 photos
Segment: Males, 18-35
Comparison Set: 21 similar articles, including: multi-message bench marketing, strategically simple billboards, and weed-eradicating billboards.