From Airplane Interactive Billboards to Billboard Playgrounds

By: Laura McQuarrie - Published: • References:
Rather than just being static ads that your eyes may or may not pass over, these live billboard ads demand attention and interaction.

Although there are some great examples of hi-tech billboards that are very location-specific, technology doesn't always have to be integrated for a billboard ad to be eye-catching. Some simple ideas that are more affordable and low-tech encourage interaction from their immediate surrounds, such as engaging with the local wildlife, or playing with the moon, shadows, fire and even passersby. Some billboards only reveal their true meaning at certain points of the day, which definitely makes them interesting to keep an eye on, as well as something that people will tell others to watch out for.

Although it involved an elaborate setup, one of the most dramatic live billboards is The Takeoff travel ad by Transavia. Stats for 44 Live Billboard Ads Trending: This Month & Hot
Traction: 3,337 clicks in 3 w
Interest: 2.2 minutes
Concept: Live Billboard
Related: 309 examples / 238 photos
Segment: Neutral, 18-55
Comparison Set: 113 similar articles, including: river cleaning billboards, phone-enabled violence campaigns, and clean airvertising.