To announce its annual winter sale, Blush Lingerie set up "the hottest poster ever," quite literally, by spelling out its message with over 2,500 matchsticks.
The advertisement was made up of a long 20 metre fuse that was bent and tacked into place to look like a woman, plus the blush logo and text that read "hot sale" made from matches.
The actual burning of the billboard itself was quite short-lived, but the advertisement designed by Berlin-based agency Glow is a subtle and brilliant way to evoke just how hot the winter sale on Blush Lingerie is. After all of the fire had burnt out, the elements on the advertisement could literally be seen as "smoking hot," which would hopefully be just noticeable enough to catch the eyes of people passing by.
Smoking Hot Lingerie Ads
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