The McDonald's reflective billboard is just another quirky and clever way to catch people's attention.

The most universally recognized symbol of the world takes cover during the day and comes to life at night here. The guilty pleasure fast food enterprise has created a billboard where the light from car headlights enlivens a hidden advertisement. During the day, this roadside billboard is a blank white slate, but at night, with cars driving by, the lighting illuminates the sign that says 'Open All Night.'

This ingenious advertisement is a marketing tactic that is not only intriguing, but also eye-catching. A flash of reflecting words during pitch black road trips is bound to get anybody's attention. Take a look at this video to see how the McDonald's reflective billboard lures people to the golden arches.