Billboards are a fantastic way to advertise products and services in a bold and larger-than-life manner, and these clever billboard techniques are showcasing how marketers are utilizing outside-the-box methods to draw in consumers.
While billboards are often meant to be large and overwhelming as a way to attract both people walking and those driving by, these clever marketing techniques are going beyond what ordinary billboard signs often showcase to create ads that are visually mesmerizing and one-of-a-kind. Incorporating such clever aspects as three-dimensional objects seemingly coming out from the poster to interactive mobile features and ironic placements, these creative techniques are taking average print ads to a whole other level.
From sunscreen-dispensing signage to uplifting social billboards, these clever marketing techniques are utilizing all sorts of social and interactive methods to attract consumers.
Stats for 59 Clever Billboard Techniques
Trending: Older & Popular
Research: 126,495 clicks in 142 w
Interest: 3.7 minutes
Concept: Clever Billboard Techniques
Related: 295 examples / 227 photos
Segment: Neutral, 12-55
Comparison Set: 108 similar articles, including: facebook-inspired advertising, functional outdoor billboards, and truckvertising.
59 Clever Billboard Techniques
More Stats +/-
Functional Outdoor Billboards
Clever Science Campaigns (UPDATE)
Clever Coupon Billboards
From Scent-Emitting Bus Stops to Spinning Billboard Swings
By: Tana Makmanee - Published: Jul 30, 2013