Mark Sanford, the former governor of South Carolina, has had his share of issues with scandal in his personal life. Ashley Madison doesn't get political unless there's a romance scandal to exploit, so in its best interest, they jumped all over Mark Sanford and his current political situation.
Ashley Madison is a discreet dating site for married or partnered men and women to hook up. They have created a slightly inappropriate yet very effective advertising billboard that has used the former governor's situation to promote the benefits of using the site. The clever billboard in his home state of South Carolina that says, "Next time use AshleyMadison.com to find your running mate."
Although this is putting the politician in a really tough spot, the billboard is a great example of extremely clever advertising that will not only grab the attention of passers by but millions with the free online publicity the piece receives.
Stats for Ex-Governor Exploiting Billboards
Trending: Older & Average
Research: 1,628 clicks in 160 w
Interest: 0.9 minutes
Concept: Mark Sanford
Related: 60 examples / 46 photos
Segment: Neutral, 12-55+
Comparison Set: 22 similar articles, including: witty billboard graffiti, anti-advertising street art, and water creating billboards.
Ex-Governor Exploiting Billboards
More Stats +/-
Anti-Advertising Street Art
Witty Billboard Graffiti
Water Creating Billboards
Uplifting Social Billboards