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From Multi-Message Bench Marketing to Home-Building Billboards

By: Jaime Neely - Published: Jan 3, 2014
Providing consumers an experience as opposed to just a product is a standout theme when examining the top billboards trends in 2013. This year, we witnessed a variety of billboards that were interactive and required an audience to be complete. From live-knitting shoe ads billboards to ones that could only be accessed through the reflection of a puddle, large ads this year took on entirely new and exciting properties.

Another characteristic of the top billboards trends in 2013 is deception. Many artists, designers and marketers created ads that required a second -- or even third -- look to get the full message. Many billboards offered different views depending from which direction they were observed.

For a more detailed analysis and more examples on the ways billboards and large ads have become more interactive, check out Trend Hunter's Billboards Trend Report.