McDonald's Sweden Has Funny Ads Specifically Made for Seniors

By: Laura McQuarrie - Published: Dec 28, 2013 • References: brandingmagazine
DDB Stockholm created two funny ads for McDonald’s Sweden, targeting senior citizens. The ads sit side-by-side and are nearly carbon copies of themselves. The ads are have a lot of negative space and have just a few lines of text. Even from far away, the red, white and yellow color scheme makes its branding clear.

The first ad reads: "If you’re above the age of 65, you get a free cup of coffee with any menu" and the second one reiterates its point by stating the same again and repeating "We said..."

The ads play on the stereotype that elderly people are hard of hearing. Even though the ads might seem a little harsh, DDB Stockholm's art director Gustav Holm notes that "In Sweden even older people have a sense of humor." Stats for Humorously Repeated Ads Trending: Older & Buzzing
Research: 6,643 clicks in 125 w
Interest: 1.3 minutes
Concept: "funny Ads"
Related: 86 examples / 66 photos
Segment: Males, 55-55+
Comparison Set: 31 similar articles, including: artful fast-food packaging, everyday objects as art, and fast food customer portraits.