These Creative Event Posters Portray a Sense of Depth

By: Jen Chae - Published: Jul 3, 2013 • References: designworklife &
The bright yellow background and heavy block font are not the only aspects that make these creative event posters intriguing. Photographed and edited as if the posters were under a thin layer of clear water, these Tenerife Design Festival ads are three-dimensional. The campaign was run by Barcelona-based creative agency Lo Siento.

Most paper or digital posters are flat out 2D. Especially with heavier and tight-knit font, digital posters can even look like infographics. By adding this cool and refreshing effect of water, this campaign ad automatically becomes more meaningful with a sense of visual depth. The resulting effect is playful, attention-grabbing and visually fascinating, perfectly representing the annual design festival held in the Canary islands. Stats for Bubbly Underwater Event Campaigns Trending: Older & Chilly
Research: 1,495 clicks in 151 w
Interest: 1.3 minutes
Concept: Creative Event Posters
Related: 70 examples / 54 photos
Segment: Neutral, 12-55
Comparison Set: 26 similar articles, including: punk couture campaigns, interrupted camera campaigns, and cinematic fashion campaigns.