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These Creative Event Posters Portray a Sense of Depth

By: Jen Chae - Published: • References: designworklife and losiento.net
The bright yellow background and heavy block font are not the only aspects that make these creative event posters intriguing. Photographed and edited as if the posters were under a thin layer of clear water, these Tenerife Design Festival ads are three-dimensional. The campaign was run by Barcelona-based creative agency Lo Siento.

Most paper or digital posters are flat out 2D. Especially with heavier and tight-knit font, digital posters can even look like infographics. By adding this cool and refreshing effect of water, this campaign ad automatically becomes more meaningful with a sense of visual depth. The resulting effect is playful, attention-grabbing and visually fascinating, perfectly representing the annual design festival held in the Canary islands.