CJ Entertainment’s Wi-Fi Ad Draws Attention Back to the P

By: Gil Haddi - Published: Mar 25, 2013 • References: & ibelieveinadv
Posters are one of the oldest advertisement methods out there, however hardly anyone pays attention to them anymore, but this Wi-Fi ad campaign by CJ Entertainment will surely change that.

Using a giant billboard as part of a movie campaign is fairly commonplace, but these giant Wi-Fi billboards generate tons of buzz for the film. As people pass by, the Wi-Fi signal connects to their phones and with a click of a button, gives them free Internet access to clips and trailers for the movie. This innovative marketing method grabbed the attention of the media as well as the people who tend to focus more on their smartphones than the ads around them.

Reaching out to audiences through a new interactive way is what made this Wi-Fi ad campaign successful. Stats for Internet Connection Film Campaigns Trending: Older & Chilly
Research: 1,740 clicks in 164 w
Interest: > 3 minutes
Concept: Wi-Fi Ad
Related: 85 examples / 65 photos
Segment: Neutral, 12-55
Comparison Set: 31 similar articles, including: broadleaf urban generators, cycle-breaking poster ads, and reworked movie posters.