Design company Maricor/Maricar are renowned for its brightly colored works of embroidered art, but the company's latest project in collaboration with the Hong Kong Airport sees these creative thinkers using thread styles to ingeniously advertise food like you've never seen before.
Using highly detailed images of bean pods, shrimps, tomatoes and much more, Maricor/Maricar's vibrant creations aren't just nice to look at, but they actually serve to spell out the names of delicious airport dishes that would otherwise go unnoticed.
A visually appealing and overall intriguing alternative to the dull approach most major airports take when it comes to selling food, Maricor/Maricar's advertising technique is a great example of the relatively low cost, alternative styles of artwork that companies and institutions can use to jazz up their all-too-typical approaches to eating.
Embroidered Food Menus (UPDATE)
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Graffiti-Styled Typography Murals
Playful Cat Typography
Critter Constructed Typography
Intricately Threaded Typography
Geometrically Threaded 3D Typography