Designers Maricor/Maricar Weaves Food and Advertising Together

By: Brandon Bastaldo - Published: • References: maricormaricar & psfk
Design company Maricor/Maricar are renowned for its brightly colored works of embroidered art, but the company's latest project in collaboration with the Hong Kong Airport sees these creative thinkers using thread styles to ingeniously advertise food like you've never seen before.

Using highly detailed images of bean pods, shrimps, tomatoes and much more, Maricor/Maricar's vibrant creations aren't just nice to look at, but they actually serve to spell out the names of delicious airport dishes that would otherwise go unnoticed.

A visually appealing and overall intriguing alternative to the dull approach most major airports take when it comes to selling food, Maricor/Maricar's advertising technique is a great example of the relatively low cost, alternative styles of artwork that companies and institutions can use to jazz up their all-too-typical approaches to eating. Stats for Embroidered Food Menus (UPDATE) Trending: Older & Warm
Traction: 1,216 clicks in 81 w
Interest: 0.9 minutes
Concept: Maricor/Maricar
Related: 103 examples / 79 photos
Segment: Females, 18-55
Comparison Set: 38 similar articles, including: playful cat typography, graffiti-styled typography murals, and critter constructed typography.