This eye-catching homeless shelter advertising campaign for charitable organization RainCity Housing is also informational as it demonstrates there is often more than meets the eye. Designed and conceived by Spring Advertising, these billboards fit on the back of park benches. Two different installations are aiming to help the homeless find shelter and support services. The first poster flips up to reveal the location of a nearby shelter. The other reveals a different message at night and points out where support can be found.
The first installation's flipping feature also provides shelter itself as it can protect those without housing from the rain. This interactive homeless shelter advertising is also a clever way to raise awareness for those passing by about the conditions homeless people find themselves in.
Multi-Message Bench Marketing
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