These Posters for Wrigley's 5 Gum Represent Extreme Sensory Experiences

By: Gil Haddi - Published: Mar 18, 2013 • References: wrigley & ibelieveinadv
Drawing attention to the small stick of gum that packs a huge punch, these Wrigley's 5 Gum commercials show how extreme the flavors are.

With the number five representing the five senses, these ads are a literal demonstration of the sensory overload that this chewing gum is supposed to impart. It's not just about flavor, it's also about the cool dark colors that no other gum has and the interesting cooling and heating sensations that the gum leaves in the mouth. Although jumbled, the faces still show emotion with raised eyebrows, expressive mouths and bulging eyes, grabbing attention with their humorous and unusual appearance.

These Wrigley's 5 Gum ads will intrigue people into trying the sense-stimulating gum. Stats for Face-Jumbling Gum Ads Trending: Older & Mild
Research: 3,131 clicks in 165 w
Interest: 1.6 minutes
Concept: Wrigley's 5 Gum
Related: 48 examples / 37 photos
Segment: Neutral, 12-55
Comparison Set: 18 similar articles, including: jaw-growing gum ads, sensory gum gives you actual tingles, and electrifying gum enticements.