A new billboard from the Employment Policies Institute went up in L.A. recently depicting a sad Justin Bieber mourning over the large teen unemployment rate. “Why is Justin Bieber so sad?” Asks the billboard. Next to this question is indeed a depressed-looking J-Biebs who just can’t seem to crack a smile.

The billboard goes on to answer this question: “Could it be because 24% of teens who want a job can’t find them?” How cheeky. By using Justin Bieber as the face for the ad, the Employment Policies Institute has created an eye-catching ad that humorously delves into a serious issue.

The job industry is definitely slower than in previous years with a sadly high rate of unemployment. By combining pop culture with the teenage demographic, the Employment Policies Institute has created a fun and captivating billboard.