Justin Bieber is the New Face of the Employment Policies Institute

By: Amanda Greer - Published: May 29, 2013 • References: minimumwage & adweek
A new billboard from the Employment Policies Institute went up in L.A. recently depicting a sad Justin Bieber mourning over the large teen unemployment rate. "Why is Justin Bieber so sad?" Asks the billboard. Next to this question is indeed a depressed-looking J-Biebs who just can’t seem to crack a smile.

The billboard goes on to answer this question: "Could it be because 24% of teens who want a job can’t find them?" How cheeky. By using Justin Bieber as the face for the ad, the Employment Policies Institute has created an eye-catching ad that humorously delves into a serious issue.

The job industry is definitely slower than in previous years with a sadly high rate of unemployment. By combining pop culture with the teenage demographic, the Employment Policies Institute has created a fun and captivating billboard. Stats for Celebrity Unemployment Ads Trending: Older & Chilly
Research: 326 clicks in 156 w
Interest: 0.5 minutes
Concept: Employment Policies Institute
Related: 62 examples / 48 photos
Segment: Neutral, 12-35
Comparison Set: 23 similar articles, including: fantasy character mashup blogs, 11 musical terry richardson captures, and 26 celeb-focused infographics.