‘Love Designs’ is located in Manchester where it sets out to capture the attention of the people with its minimalist billboards. In the end, the group is able to create practical ads that mold into the city environments.
The company states that, “In today's world advertisements are everywhere so we need to get more and more creative to get noticed.” This quote can not be more true as billboards and advertisements pop up everywhere we are. Some of the billboards include one that promotes the idea that “less is more,” where a park bench is cut to the length of one seat stating: “Use only what you need.”
These clever ads from ‘Love Designs’ provoke attention, but are not eye-sores within the environment, creating a win-win for advertising and everyday people.
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