'The Road to Children' childcare fund in Moscow started a campaign to raise awareness regarding the number of abandoned children in Russia, a country where adoption rates are low.
As part of the campaign, a series of posters by photographers Dima Gushchin and Daria Agapova were created, showing how the children feel about their conditions. Campaign director Sergey Polishuk also set up an interactive website to increase social media involvement. They have fantasies and dreams where they go on wild adventures, much like normal children, yet even in their fantasy worlds, they are still alone and lost.
Instead of portraying the abandoned children as miserable victims, 'The Road to Children' campaign shows their hopeful eagerness.
Stats for Childcare Charity Campaigns
Trending: Older & Average
Research: 3,355 clicks in 166 w
Interest: 1.7 minutes
Concept: Abandoned Children
Related: 100 examples / 77 photos
Segment: Neutral, 4-55
Comparison Set: 37 similar articles, including: imaginative child curiousity ads, politically charged photography, and favorite toy portraits.
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