This artist's of this poster incorporates the ctaste, alternative dark-dining philosophy to the core of this print ad. A ctaste is an expedient type of eatery that provides its consumers the experience to eat their food in extremely dim light. This alternative dining habit is known to stimulate one's senses and enhance the eating experience.
The logic behind the poster ad is parallel to the notion of this sense stimulation achieved by dining in the dark. The poster lets the viewers eyes get adjusted to the dark, creating a similar effect to the visual sensory to that of dark dining.
This work is unusual and intriguing as it is in complete opposition to the contemporary, vibrant and eye-catching advertising theme.
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