The HomePro Cause Marketing Campaigns Provide Shelter for the Poor

By: Gil Haddi - Published: Mar 21, 2013 • References: youtube &
In Thailand, billboards flood the sidewalks of major roads and are later used by the poor as materials for building shelters, something which the HomePro cause marketing campaigns have taken into consideration.

As one of the biggest names in home furniture in Thailand, HomePro has decided to give new purpose to its billboards. On the side facing the street, the advertisement is on display, while the other side features fully furnished, wallpapered walls. This isn't just about displaying the types of products the company sells, it also serves to improve the living conditions of those who use these billboards as walls for their homes.

With built-in coat racks, shelves and more, the billboards of the HomePro cause marketing campaigns assist those in dire need. Stats for Home-Building Billboards Trending: Older & Mild
Research: 607 clicks in 165 w
Interest: > 3 minutes
Concept: Cause Marketing Campaigns
Related: 72 examples / 55 photos
Segment: Neutral, 12-55
Comparison Set: 26 similar articles, including: witty urban augmented graffiti, anti-advertising street art, and water creating billboards.