Sometimes a person will catch themselves gazing up into the sky wondering where that plane was flying to and now they can get that answer thanks to the British Airways #Lookup campaign. At least those who pass by Chiswick and Piccadilly Circus in London, England. It involves an interactive billboard that tells people what flight is coming in and from where.
Conceived and executed by ad agency Ogilvy 12th Floor, the British Airways #Lookup campaign is the first of its kind in the United Kingdom. It uses custom technology to track the aircraft and play a video clip of a child pointing up to the plane as it flies overhead. Abigail Comber, British Airways' head of marketing, says, "We hope it will create a real ‘wow’ and people will be reminded how amazing flying is and how accessible the world can be."
Stats for Airplane Interactive Billboards
Trending: Older & Buzzing
Research: 5,629 clicks in 129 w
Interest: 1.5 minutes
Concept: British Airways #Lookup
Related: 65 examples / 50 photos
Segment: Neutral, 12-55
Comparison Set: 24 similar articles, including: weed-eradicating billboards, blank billboard photography, and inappropriate dating service billboards.
Airplane Interactive Billboards
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