This Street Ad by Mikkel Moller Targets its Market Via Reflection

By: Kyle Towers - Published: Mar 16, 2013 • References: adsoftheworld &
This ingenious street ad for CPH Skatepark by Mikkel Møller is meant to reflect off wet surfaces fresh from the rain. It takes advantage of an otherwise depressing event and creatively turns it into something interesting and engaging. Only when the words are reflected in the water can you actually understand what it says, and it reads, "Our indoor skatepark is never too wet to skate."

The best part is the street ad can only be read during peak times or briefly when one of the skaters is in the middle of an inverted trick. When consumers need the services of CPH Skatepark the most, they will be targeted. This could not be a more optimal way to advertise. It also may create curiousity when it isn’t raining. Stats for Cleverly Inverted Urban Ads Trending: Older & Average
Research: 3,034 clicks in 167 w
Interest: 1.3 minutes
Concept: Street Ad
Related: 68 examples / 52 photos
Segment: Neutral, 18-55+
Comparison Set: 25 similar articles, including: emotional inclusive billboards, google billboards, and public advertising anarchy.