Superstar

The Pepsi Veins Campaign Utilizes More Subliminal Marketing Tactics

By: Gil Haddi - Published: Jun 17, 2013 • References: pepsi and ibelieveinadv
In a series of posters for the Pepsi Veins ad campaign, German advertising agency BBDO has created striking visuals that draw in the viewer while hiding the brand's logo within the design.

A swirl of red and blue veins that have been digitally rendered for a truly mesmerizing effect are sure to capture the attention of today's youth who tend to respond to visual stimulation. Instead of a big brazen logo or a graphic catchphrase, the posters are more like a work of art that people can appreciate without feeling as though they are being targeted by ad campaigns.

Embedded within the design of the Pepsi Veins campaign is the circle of red, blue and white that is iconic to the brand, a subtle approach to marketing.