This collection of sports related ads help sell products and promote services all over the world. Some of the best are the Nike ads which use decals on bus shelters and on buildings to give the illusion that the long distance runner, Bernard Lagat has burst through solid objects. Nike also do one with Canadian hurdler, Perdita Felicien leaping over a billboard. In another stroke of packaging genius, Nike’s soccer cleat boxes look like soccer stadiums.
The tennis racket trampoline with the bouncing human tennis ball was a campaign for the Tennis Masters Cup held in China. ESPN Brazil used soccer urinals in bathrooms of bars and restaurants in a memorable interactive way. Clever bags with jumpropes for handles and a giant Chinese billboard showing a hanging weightlifter are two ads which manage to intergrate the flat ad with something 3-D.
A British outdoor campaign to promote cycling for exercise has a billboard of a road with the bike lane labelled “FAST LANE” and the other vehicular lane as “FAT LANE”!
Monster.com, the job site had a “Tired of your job” had people dressed in the uniform of a someone in a thankless job ie a referee, handing out their advertising.
All of which are memorable ads!
17,872 clicks in 283 w
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