Drowning Billboards - Guerrilla Campaign For "Day After Tomorrow"

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CAN YOU GUESS WHAT'S NEXT?


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Cowbag
 On: Sep 17, 08
1,122 Trends
608 Comments


Drowning Billboards - Guerrilla Campaign For "Day After Tomorrow" [Edit]




Drowning Billboards - Guerrilla Campaign For 1,488 Views - Click for Larger Image

This billboard advertising the Day After Tomorrow is guerrilla advertising at its best. The movie billboard is placed in the sea to drown, which is a really awesome idea!

For those who haven’t seen the movie, it’s a film about global disasters which results in the world being submerged in the sea.

The billboard poster itself is pretty straight forward, but its the location of it that’s clever and witty. Its message is totally in line with that of the movie, and you just can’t help but look at it.

Via: szymon.tumblr  


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Comments:


Sweet idea, excellent execution!

By: Marissa Brassfield on Sep 17, 08 | 908 Trends | 535 Comments

I'm confused...is this a campaign for a four year old movie, or is this a new movie by the same name, or is this just a four year old post...

By: bedlamite23 on Sep 18, 08 | 1 Trends | 85 Comments

It is an old campaign and a new post - creativity does not go out of date. An awesome idea always remains an awesome idea.

By: Cowbag on Sep 18, 08 | 1,636 Trends | 608 Comments



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