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Drowning Billboards Edit
Guerrilla Campaign For "Day After Tomorrow"

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Drowning Billboards - Guerrilla Campaign For
Guerrilla Campaign For "Day After Tomorrow"
 Published: Sep 17, 08
Comments: 4 Views: 3,198

This billboard advertising the Day After Tomorrow is guerrilla advertising at its best. The movie billboard is placed in the sea to drown, which is a really awesome idea!

For those who haven’t seen the movie, it’s a film about global disasters which results in the world being submerged in the sea.

The billboard poster itself is pretty straight forward, but its the location of it that’s clever and witty. Its message is totally in line with that of the movie, and you just can’t help but look at it.

References:  szymon.tumblr

Filed In:  billboards,  marketing






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Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Drowning Billboards or comment about Guerrilla Campaign For Day After Tomorrow .

Favorited by Marissa Brassfield on Sep 17, 08
Marissa Brassfield on Sep 17, 08  3,489 Trends   4,129 Comments
Sweet idea, excellent execution!
Marissa Brassfield on Sep 17, 08  3,489 Trends   4,129 Comments 0
bedlamite23 on Sep 18, 08  0 Trends   85 Comments
I'm confused...is this a campaign for a four year old movie, or is this a new movie by the same name, or is this just a four year old post...
bedlamite23 on Sep 18, 08  0 Trends   85 Comments 0
Cowbag on Sep 18, 08  1,966 Trends   1,263 Comments
It is an old campaign and a new post - creativity does not go out of date. An awesome idea always remains an awesome idea.
Cowbag on Sep 18, 08  1,966 Trends   1,263 Comments 0
Favorited by Sam A on Sep 20, 08
Favorited by Ariana Shaw on Sep 29, 08
Dubravko Sorić on Feb 20, 09  0 Trends   24 Comments
Dramatic, as it should be.
Dubravko Sorić on Feb 20, 09  0 Trends   24 Comments 0
Favorited by Dubravko Sorić on Feb 20, 09

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Drowning Billboards