Guerrilla Campaign For "Day After Tomorrow"

By: Cowbag - Published: Sep 18, 2008 • References: szymon.tumblr
This billboard advertising the Day After Tomorrow is guerrilla advertising at its best. The movie billboard is placed in the sea to drown, which is a really awesome idea!

For those who haven't seen the movie, it's a film about global disasters which results in the world being submerged in the sea.

The billboard poster itself is pretty straight forward, but its the location of it that's clever and witty. Its message is totally in line with that of the movie, and you just can’t help but look at it. Stats for Drowning Billboards Trending: Older & Average
Research: 7,964 clicks in 400 w
Interest: 4 minutes
Concept: Drowning Billboards
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: trackable rideshare programs, 41 unique billboards that push the advertising envelope, and at-home massage mats.