Whoever created billboards had to be a genius! What a great way to advertise to thousands of people without spending millions to do it. Billboards catch our attention as we pass them on the highway going to and fro. Some are a lot of fun to look at while others make us want to gag. The best ones are those that make you want to stop on your way to work, and just look at them (don’t do that, of course.) But what really makes a billboard special? Well, take a look at these billboard campaigns and you will learn first hand what that special something is.