From Sudden Social Campaigns to Pop-Up Fashion Shops

By: Tisah Tucknott - Published: Jul 18, 2009   Updated: Apr 18 2011
This collection of all-things-guerrilla explores the different ways and methods that guerrilla action has influenced our lives.

Although they have mainly to do with marketing campaigns and advertisements, the cluster ranges from guerrilla awareness to giant guerrilla sing-a-longs.

Check out the guerrilla cluster below!

Implications - Though the use of guerrilla art is not necessarily new, this technique is only now booming in the advertising industry as the strategy of choice when attempting to reach a younger demographic. This is because guerrilla advertising does not seem like advertising, which today's brand skeptical consumer appreciates. Guerrilla advertising also costs much less than more traditional media, making for the ideal space for campaigns targeting youth. Stats for 133 Guerrilla Innovations Trending: Older & Buzzing
Research: 231,799 clicks in 357 w
Interest: 8 minutes
Concept: 133 Guerrilla Innovations
Related: 671 examples / 516 photos
Segment: Neutral, 18-35
Comparison Set: 246 similar articles, including: playful guerrilla ads, guerrilla sunshine-spreading, and creating buzz on low budgets.