133 Guerrilla Innovations
From Sudden Social Campaigns to Pop-Up Fashion Shops
Although they have mainly to do with marketing campaigns and advertisements, the cluster ranges from guerrilla awareness to giant guerrilla sing-a-longs.
Check out the guerrilla cluster below!
Implications - Though the use of guerrilla art is not necessarily new, this technique is only now booming in the advertising industry as the strategy of choice when attempting to reach a younger demographic. This is because guerrilla advertising does not seem like advertising, which today's brand skeptical consumer appreciates. Guerrilla advertising also costs much less than more traditional media, making for the ideal space for campaigns targeting youth.