Jobsintown Guerrilla Campaign

By: Bianca Bartz - Published: Apr 29, 2008 • References: & adrants
"Life's too short for the wrong job," Isn't that so true? That's the tag line for these motivational career ads by German job search site,

The visuals for the guerrilla ads are even more clever than the text! They campaign features a series of machines that perform automated services, each with a decal on them making it appear as if there were someone inside performing the coordinating task. For example, a man inside a coffee vending machine appears to brewing coffee inside the machine.

Other machines include an ATM, a vending machine, a photobooth and a coin-operated washing machine. Stats for Trapped in Self-Service Machines Trending: Older & Mild
Research: 7,478 clicks in 421 w
Interest: 4 minutes
Concept: Trapped In Self-Service Machines
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: charitable children's tattoos, farm safety apps, and foldable flip smartphones.