Guerrilla Ad in German Bar

By: lourdes sanchez bayas - Published: Apr 16, 2008 • References:
This is a very clever advertising campaign for 13th Street Suspense Channel. A bar in Hamburg, Germany installed a bloody crime scene in the bathroom that can only be seen with a special black light. When a person enters the bathroom, the regular lights are turned off and replaced by the black light.

All of a sudden the messy crime scene can be seen all over the floor and walls and the message "See what others don't see. 13TH STREET. The Action and Suspense Channel" becomes visible. Very clever promotion. Stats for Interactive Crime Scenes Trending: Older & Mild
Research: 4,235 clicks in 423 w
Interest: 4 minutes
Concept: Interactive Crime Scenes
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: robotic parking garages, digital artwork collectives, and pressure-reducing seat cushions.