Motorola launched Guerilla Paper which is basically designer graffiti. This concept of guerrilla paper is that you can personalize or transform anything using the signature paper. This enables you to become a designer of urban landscape, personal places or personal objects.
You start off by downloading the paper from the website designed by Joshua Davis, an illustrator who works with chaos theory in art (or random generation). Then you persuade people to stick the paper everywhere.
Stats for Guerrilla Paper
Trending: Older & Average
Research: 10,675 clicks in 475 w
Interest: 4 minutes
Concept: Guerrilla Paper
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: colorful cinematic burgers, top 50 brand activations in may, and pos touchscreen computers.
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