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Newspapers With Moles Edit
Guerrilla Skin Cancer Ads

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Newspapers With Moles
Guerrilla Skin Cancer Ads
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Newspapers With Moles - Guerrilla Skin Cancer Ads
Guerrilla Skin Cancer Ads
 Published: Apr 4, 08
 Views: 1,558

Down under, they’ve found an innovative way to raise awareness for skin cancer, as melanoma is quite a frequent cancer in countries as sunny as Australia. The Campaign Palace created special newspaper ads that featured a 3-D image of a mole. When the readers ran their fingers over the moles, they felt rough and raised in texture, just like a potentially malignant mole.

Advertising Agency: The Campaign Palace, Melbourne, Australia Creative Director: Tony Leishman Art Director: Ben Green Copywriter: Pat Lennox Account director: Jen Chin (adsoftheworld)

References:  adsoftheworld,

Filed In:  marketing








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Newspapers With Moles