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Guerrilla Skin Cancer Ads

By: Urban Delice - Published:   Updated: May 19 2011 • References: adsoftheworld & adsoftheworld
Down under, they've found an innovative way to raise awareness for skin cancer, as melanoma is quite a frequent cancer in countries as sunny as Australia. The special newspaper ads featured a 3D image of a mole. When the readers ran their fingers over the moles, they felt rough and raised in texture, just like a potentially malignant mole.

Implications - The advertising agency who created this awareness campaign is called The Campaign Palace located in Melbourne, Australia. It is important for people to know how to check for cancer and placing an ad in the daily paper is a good way to grasp people's attention. Another of their ads reads "is one of your spots changing color?" These types of interactive ads get people thinking and learning at the same time.

Stats for Newspapers With Moles Trending: Older & Chilly
Traction: 2,640 clicks in 349 w
Interest: 4 minutes
Concept: Newspapers With Moles
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: misquoted lyrical sweaters, salmon lingerie campaigns, and elegant ellipse furniture.