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Newspapers With Moles - Guerrilla Skin Cancer Ads
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Down under, they’ve found an innovative way to raise awareness for skin cancer, as melanoma is quite a frequent cancer in countries as sunny as Australia. The Campaign Palace created special newspaper ads that featured a 3-D image of a mole. When the readers ran their fingers over the moles, they felt rough and raised in texture, just like a potentially malignant mole.
Advertising Agency: The Campaign Palace, Melbourne, Australia
Creative Director: Tony Leishman
Art Director: Ben Green
Copywriter: Pat Lennox
Account director: Jen Chin
(adsoftheworld)
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