Amsterdam street walkers were shocked when they found a severed arm lying down on the street. If you look closely, you'll see this is a great examples of guerrilla marketing.
The arm was holding a copy of the Death Proof DVD, the latest movie starring Quentin Tarantino. The bloody limbs was found in front of Tuschinski, one of the largest cinemas in the Netherlands.
The campaign was done by New Message.
Implications - Consumers in modern society are only attracted to products that will shock them in some way. Items that contain an element of unconventionality are appealing to those shoppers who want to experience something new.
Stats for Severed Arm Holds DVD
Trending: Older & Buzzing
Research: 12,001 clicks in 438 w
Interest: 4 minutes
Concept: Severed Arm Holds DVD
Related: 57 examples / 44 photos
Segment: Males, 12-35
Comparison Set: 21 similar articles, including: cinematic setting recreations, colorful charitable furniture, and monumental glass residences.
Severed Arm Holds DVD
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