Guerrilla Marketing for Death Proof

By: Nisara - Published:   Updated: Aug 3 2011 • References: blog.coolz0r
Amsterdam street walkers were shocked when they found a severed arm lying down on the street. If you look closely, you'll see this is a great examples of guerrilla marketing.

The arm was holding a copy of the Death Proof DVD, the latest movie starring Quentin Tarantino. The bloody limbs was found in front of Tuschinski, one of the largest cinemas in the Netherlands.

The campaign was done by New Message.

Implications - Consumers in modern society are only attracted to products that will shock them in some way. Items that contain an element of unconventionality are appealing to those shoppers who want to experience something new.

Stats for Severed Arm Holds DVD Trending: Older & Buzzing
Traction: 11,772 clicks in 366 w
Interest: 4 minutes
Concept: Severed Arm Holds DVD
Related: 79 examples / 61 photos
Segment: Males, 12-35
Comparison Set: 29 similar articles, including: diy candy cane shooters, top 100 jewelry trends of 2014, and modern double-jacked headphones.