Severed Arm Holds DVD Edit

Guerrilla Marketing for Death Proof
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Amsterdam street walkers were shocked when they found a severed arm lying down on the street. If you look closely, you’ll see this is a great examples of guerrilla marketing.

The arm was holding a copy of the Death Proof DVD, the latest movie starring Quentin Tarantino. The bloody limbs was found in front of Tuschinski, one of the largest cinemas in the Netherlands.

The campaign was done by New Message.