Guerrilla Havaianas Ad
By: Bianca Bartz -
Published: Jun 27, 2008 Updated: Jun 16 2011 • References: havaianasus
Funky flip flop maker, Havaianas, is an incredible generator of creative ideas, not just in their footwear design, but in their advertising too. One of their most recent guerrilla stunt was a giant sculpture, shaped like a Havaianas sandal, with flowers sprouting out. The Brazilian brand is known for their use of wildly bold colours and fun, vibrant patterns.
Here is some more creative work by Hawaianas:
Implications - Consumers enjoy seeing familiar items with novel twists. The familiarity of the item means that consumers have a pre-existing cognitive relationship with the product white the novel twist reignites interest, which may have withered into complacency of was forgotten altogether. Corporations looking to reinvigorate interest in their product lines should consider incorporating abstract and unexpected design elements.