Of course, street artists are not the only ones to use fake memorials to draw attention to a subject. Ann Summers previously delivered a brilliant piece of guerrilla advertising using a phallus-shaped bollard.
Implications - Consumers seek out art that features more than just attractive imagery. Designs that feature a deeper meaning are appealing to shoppers who want to ignite a discussion from the purchases they make. In order to attract more buyers, companies could focus on instilling a deeper connection in their products.