Guerrilla Mirror Phones - Rogers Video Phone Ads

Login  |  Join Now (FREE)!
Trend Hunter RSS
Send to a Friend
Bookmark
BookmarkTrend

Embed This Trend

  Bianca Bartz



PUBLISHED
Trend Hunter
Marketing Strategy
Hot New Gadgets
Future Phones





Guerrilla Mirror Phones - Rogers Video Phone Ads


Guerrilla Mirror Phones - Rogers Video Phone Ads

Rogers, one of the key mobile phone companies in Canada, used clever “mirror phone” guerrilla ads to promote their new video phone service.

The giant cell phone decals were placed around Toronto bathrooms in restaurants, bars and clubs, with the screen portion cut out so people would have a live visual of what it would look like when they video called their friends.

The tagline reads, “Look your best. Video Calling is here.”

Rogers describes the campaign:

It was created by Toronto agency, Publicis, with creative direction by Tim Kavander and Bill Newbery, art direction by Kenneth Fothergill and copyright by David Savoie.



Via: blog.pucp.edu.pe   Posted: Apr 21, 08
Like it? Send this trend to a friend OR subscribe to our RSS feed.








Comments:


Add this to Your
Trend Portfolio
Collect Favorites, Add Comments,
Submit Trends and Earn Money
Trends




Latest Trends Newsletter
Latest Trends Newsletter
trend newsletter
Trends RSS Feed

Trend Hunter Toolbar

Trends
Become a Trend Spotter / Cool Hunter

Read
Latest Trends
Live Feed*
Galleries
Videos
Net Buzz
Random
Popular Trends

Read Offline
RSS Feed
Category Feeds
Newsletter
Mobile
Trend Database
Archives
Tag Cloud
Unpublished*
Advanced Search*
Comments*

Presentations
Trend Report
Unlocking Cool
Speaking Engagements
Tools
FREE Toolbar
Facebook App
Interviews
Top Sites
Innovation Frameworks

For My Blog
Widgets
Promote Site
Submit Site*
Join
Submit Trends*
Add Cravings*
Build Portfolio*
Suggest Ideas
Rate Trends
Tell a Friend
Scoreboard
My Portfolio
My Trends*
My Cravings*
My Galleries*
My RSS Feed*
My Bio*
My Forums*
Control Panel*
Customize*
Earn Money*
About Us
About Us
News
Our Team
Jeremy Gutsche
Speaking Engagements
How to Innovate
FAQ
Advertise
Privacy Policy
Contact Us
* Requires FREE membership


Latest Trends RSS TREND HUNTER is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing, like this trend, rogers mirror phone. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Our trends inspire social leaders, industry professionals, and relentlessly creative individuals. Do you crave cool? Is your curiosity insatiable? Submit a trend or comment on 'rogers mirror phone'. Discover New Trends. Contribute. Get Inspired.


Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.