Trends 
Newsletter 
Trend Report 
Presentations 
Tools 
Add a Trend 
About 
By: Bianca Bartz
Guerrilla Mirror Phones - Rogers Video Phone Ads
Rogers, one of the key mobile phone companies in Canada, used clever “mirror phone” guerrilla ads to promote their new video phone service.
The giant cell phone decals were placed around Toronto bathrooms in restaurants, bars and clubs, with the screen portion cut out so people would have a live visual of what it would look like when they video called their friends.
The tagline reads, “Look your best. Video Calling is here.”
Rogers describes the campaign:
It was created by Toronto agency, Publicis, with creative direction by Tim Kavander and Bill Newbery, art direction by Kenneth Fothergill and copyright by David Savoie.
Via: blog.pucp.edu.pe Posted: Apr 21, 08
Like it? Send this trend to a friend OR subscribe to our RSS feed.
Comments:
|
Add this to Your
Trend Portfolio Collect Favorites, Add Comments,
Submit Trends and Earn Money |
|
|
|
| ||||
|
| |||
HOT
RANDOM
1. Kids Drawings Made Realistic - The Monster Engine (GALLERY)
2. Mutated Humans as Art - Lucy and Bart (GALLERY)
3. Untooning (Part IV) - How Sonic Would Look Alive (GALLERY)
4. Alley Houses - 8 Ft Wide, 4 Story Home (GALLERY)
5. Ultra Creative Cut-Outs - FHM Flaunts Killer Editing Skills (GALLERY)
6. Lipsynching Models - Dolce & Gabbana Inspired by YouTube (VIDEO)
7. Ancient Greek Sandal Skateboard - Tougher than Leather (GALLERY)
8. Surveillance Via iPhone - iSpy? (VIDEO)
9. Game Controller Furniture - Coffee Table / Storage Box / NES Controller Works! (GALLERY)
10. 3-D Paper Figurines - Bert Simons' Sculptures (GALLERY)
