Rogers, one of the key mobile phone companies in Canada, used clever "mirror phone" guerrilla ads to promote their new video phone service.
The giant cell phone decals were placed around Toronto bathrooms in restaurants, bars and clubs, with the screen portion cut out so people would have a live visual of what it would look like when they video called their friends.
The tagline reads, "Look your best. Video Calling is here."
Rogers describes the campaign:
It was created by Toronto agency, Publicis, with creative direction by Tim Kavander and Bill Newbery, art direction by Kenneth Fothergill and copyright by David Savoie.
Stats for Guerrilla Mirror Phones
Trending: Older & Warm
Research: 6,523 clicks in 418 w
Interest: 4 minutes
Concept: Guerrilla Mirror Phones
Related: 39 examples / 30 photos
Segment: Males, 18-55
Comparison Set: 14 similar articles, including: gesture-control bike lights, meaty steak backpacks, and fantasy show craft beers.
Guerrilla Mirror Phones
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